Designing your business’s eye-catching, aesthetically pleasing look is not always easy. Businesses often rely on advertisements to help them boost their brand recognition. In marketing, graphic design is an important aspect to consider. You may have a lot of options in terms of styles and types of graphic design. But what are they? 

This article will answer that question and give tips on choosing the right approach for your business.

What is the Purpose of Graphic Design?

Graphic design creates a visual representation of information using art and creative techniques. Graphic designers create different types of graphic design for print, web, and other media outlets to communicate ideas, promote brands, and entertain/educate users.

Designers use various tools and techniques to create visually appealing pieces in various settings. Some common tools include Adobe Photoshop, Illustrator, Inkscape, and Goofy Animation Suite. Graphic designers often specialize in one or more types of graphic design, such as print design, web design, or branding and marketing.

How Can Businesses Use Graphic Design for Success?

A business graphic designer creates visuals that help promote and sell products and services. They design logos, advertisements, website designs, and anything else they might need to market a company. A business graphic designer should have a strong sense of design principles, be well-versed in Photoshop and Illustrator, and know about typography.

A well-designed logo, website, or marketing materials can help your company stand out and achieve revenue goals. 

Here are some tips on how to design a successful business graphic:

• Choose a cohesive design style. The look and feel of your business’ graphics should be consistent throughout your branding efforts. A unified design style will make it easier for clients and colleagues to understand and appreciate your work.
• Utilize typography for emphasis. Use boldface, italics, or other font styles to draw attention to keywords or phrases. This will help you create a clear message, easier for readers to understand.
• Create effective layout designs. Place important images and text in the most visible locations on your graphics. This will help viewers scan your materials and find the information they need.
• Use color appropriately. Use tasteful colors to create a professional look and feel. Avoid using overly bright or dark colors, which could clash with other elements of your branding strategy.

Stay up-to-date with trends. As technology advances, so do the trends. Here are some of the latest trends: 

• The use of color is incredibly important in graphic design these days. Different shades can greatly impact a design, whether bold colors or muted tones are used.
• Contrasted typography and layouts are also popular these days- using different fonts or typesetters in different parts of a page can create a visually interesting and engaging polarity.
• The use of motion graphics in graphic design can be quite effective- adding movement and life to otherwise static types of design.
• Keeping your designs simple is often the key to success- opting for fewer elements and emphasizing those that matter most will ensure that your work looks professional and attractive.

What are the 10 Types of Graphic Design?

Whether you’re looking for a simple logo design or something more elaborate, here are 10 types of graphic design that can help your business succeed:

1. Web & Graphic Design

As the world becomes increasingly digital, web and graphic designers have a greater role in promoting companies. A website is the primary online presence for most businesses today.

When designing a website, it’s important to consider the target audience. You need to think about what they want and need on a website. Once you know this, you can begin to create visuals that match those needs. 

Another important aspect of website design is usability. Make sure your site is easy for people to navigate and use. People who have trouble using your site are less likely to return or recommend it to others later.

Finally, make sure your site looks good on all devices. Today’s browsers are more varied than ever, so your site should look good on desktop computers and mobile devices.

A well-designed website will provide your customers with a single destination where they can learn about all of your products and services. Create intuitive navigation and crisp, clean graphics to make your website look professional and inviting. Remember to include detailed product descriptions so visitors can make informed decisions about your offer.

2. Advertisement Design

If you’re looking to reach a wider audience with your branding efforts, advertising may be better than marketing your product or service directly to customers. Advertisements can be placed in print or online publications and displayed on billboards, buses, and other public surfaces.

Advertising is one of the most important types of design. Graphics and typography are essential to advertising to create a visual message that attracts attention. When done well, advertising can help businesses reach new customers and increase revenue.

Designers use creative ideas and techniques to make the most effective advertisements. The following are tips for creating effective advertisement designs. 

3. Production Design 

The production design is the process of planning and creating a visually appealing and cohesive environment for a film or television production. It encompasses all aspects of scenic design, costume design, set decoration, and visual effects. To create an effective production design, the team must have a clear vision for the project and work together as a unit to create a cohesive look and feel.

A good production design will immerse the viewer in the story being told. It should be able to convey the atmosphere of the setting without relying on traditional camera angles or props. The designer should also consider the intended audience, clothing styles, and cultural references.

History’s most iconic productions were created with stunningly effective production designs. One example is Alfred Hitchcock’s thriller Psycho. The dark and ominous setting was perfectly complemented by shadows and long shots that allowed the viewer to feel right in on the action. 

Other examples of these types of design include Ridley Scott’s Blade Runner and Steven Spielberg’s Indiana Jones films. While great production designs are not limited to any genre or style, many popular films have used this element to help make them stand out from the rest. 

4. Product / Package Design 

Product/package design is about creating a visually appealing product that functions effectively and efficiently. Graphic designers use various creative techniques to develop appealing designs that make customers want to buy the product.

Product/package design is designing and creating a product or package that meets customer needs. A product or package can be anything from a physical object, such as a product box or a car, to an online service, such as an online store. 

It is designed for a specific purpose, such as selling the product, making it more appealing to customers, or satisfying customer needs.

There are several steps involved in designing a product or package. The first step is to determine the purpose of the product or package. The next step is to develop ideas for how to meet that goal. Next, the team creates mockups of different ideas to see which one best meets the goal and satisfies customer needs. After selecting an idea, the team creates a prototype of that idea to test it out with customers. If it passes the test, it moves on to the final stages of design.

Product or package design can be expensive and time-consuming, but it’s worth it if the final product meets customer needs.

5. Environmental Graphic Design

Graphic design can play a big role in creating a physical space that is both appealing and functional. When designing for a business, it is important to consider the company’s branding and what type of atmosphere they want to create. In addition, the space should be designed with the customer in mind. 

Whether a restaurant, store, or office, graphic designers can help create a cohesive look and feel. Environment design often includes graphic elements to create a cohesive and functional space. Graphic designers are often called upon to create unique and professional designs that stand out in a cluttered environment and make people want to use the space.

Here are some tips for creating successful environment designs:

• Use a consistent style throughout your space. This will help people understand the layout and organization of the space.
• Make use of graphics to break up large, monochrome spaces. A splash of color can be just the thing to make a room more welcoming.
• Use typography to emphasize key points or call attention to specific elements in your space. Tailor your typefaces and size accordingly, so they’re comfortable to read from a distance but still stand out when someone gets close.
• Use images sparingly but wisely. They can powerfully communicate ideas and emotions, but they should be used thoughtfully – never gratuitously or without consideration for the context in which they’ll appear. 

6. Visual Identity and Branding Design

Visual identity and branding design are two important aspects of a successful company. A company’s visual identity should be cohesive and recognizable, while its branding should be designed to differentiate it from its competitors.

The various elements of a company’s visual identity should be designed to work together so that the overall look and feel of the brand are cohesive. This can be difficult to achieve, but it’s essential if a company wants to create a strong, recognizable brand.

For example, consider a hypothetical clothing company called “Fashionably Yours.” The visuals for this company would likely include sleek designs, high-quality fabrics, and tasteful color combinations. These elements should work together to create a fashionable and modern overall look.

While cohesion is important, a brand’s branding must also be designed to differentiate it from its competitors. This means creating a unique name, logo, and other visual elements that set the company apart from its rivals.

7. Interface Design

Interface design refers to designing the look and feel of a user interface, also known as a graphical interface. They can be individual screens or parts of a larger interface. Interface design is critical to success.

User interface design is an ever-evolving field, and there are many ways to approach it. Some designers focus on creating sleek and beautiful interfaces, while others focus on usability and practicality. Finding a style that works well for the project and makes users feel comfortable and in control is important.

There are several different tools that interface designers can use to make their designs look better. They can use different types of graphic design software like Adobe Illustrator or Inkscape to create high-quality illustrations or free software like GIMP or Inkscape to create low-resolution images. 

They can also use different types of graphic design software like Adobe Photoshop or Sketch to create pixel-based designs. 

8. Set Prop Design 

Designing props for sets can be an easy way to add personality and flair to your productions. Here are a few tips for setting up your prop design: 

• Think about what the character or scene would look like without the prop, and then find a complementary piece that fits that theme. For example, consider using spooky accessories like bats or coffins if you’re designing a set for a vampire castle scene.
• Choose pieces that are visually appealing but also functional. For instance, a vase filled with flowers might be lovely to look at, but it’s not very useful in the real world. A pot of incense or fake blood would be more appropriate for this scene.
• Remember that props need to match the tone and style of the overall production. If you’re creating a set for a lighthearted comedy, don’t include elements that would be too serious or dark for the show’s overall mood.

3. Signage 

A company’s logo is its most important visual representation and should be carefully designed. A well-crafted logo will help your business stand out from the competition and convey your brand’s message. Designing effective brand signage can be difficult, but making a good first impression is important. 

There are a few key factors to remember when designing signage:

• Visibility: Make sure your signage is easy to see and understand. Make sure your design is legible at a distance, and choose fonts and colors that are easy to read.
• Memorability: People will remember the signs you put up if they’re memorable and appealing. Make sure your designs are stylish and eye-catching without being too overwhelming or attention-grabbing.
• Functionality: Your signage should be able to communicate your brand’s message clearly and efficiently. Make sure all the information on your signs is displayed in a way that makes sense, and consider how people will use them (for example, whether they’ll be hanging from a building or standing on the ground).

10. Video Game Art

Video game art is an essential part of the gaming industry, and it’s no wonder why. The graphics in video games can be so realistic that they easily transport players to a different world. 

However, good graphic design isn’t just about creating beautiful visuals; it also has to be functional. That means making sure all the elements of a game interface work well together and look cohesive. 

One of the most important aspects of graphic design for video games is the title screen. This screen represents the game’s first impression to players, so it needs to be perfect. Title screens can take a lot of different forms, but there are some common elements that all title screens should have. 

First and foremost, title screens need to be eye-catching and easy to understand. They should also promote the game’s main features while discouraging players from skipping ahead. 

Another important part of a video game’s interface is the HUD (head-up display). HUDs show relevant information, such as player health and ammo levels, without having to take your eyes off the action. They must also be easy to read and understand, so players don’t get lost in menus. 

What is The Most Popular Type of Graphic Design?

There are a few different types of graphic design, but the most popular type is probably advertising. Graphic designers create graphics for ads, brochures, logos, and other marketing materials. They may also work on web designs and illustrations.

Key Takeaway

If you’re looking to start or grow a business, it’s important to be familiar with the different types of graphic design that are out there. Knowing the basics will help you get your business off the ground more successfully, from web design and layout to logo design and advertising. 

So take some time to explore this topic and see which type of graphic design would be best for your specific business goals.

This article will list the 20 best financial websites for your inspiration in 2022.

What is a Financial Website?

The best free financial websites or financial portals are websites or apps that offer personalized financial data and information. Individual investors often use them to make informed decisions regarding their investments and provide up-to-date data and news in the process.

Designing a Finance Website

There’s no one-size-fits-all answer to designing a finance website, as the look and feel will depend on the specific brand and target audience. However, some key principles should always be considered when creating a site dedicated to financial advice and planning. 

When designing the best financial websites, it is important to consider what users want to see. For example, if the site is for small business owners, they might want to see basic financial information such as earnings, expenses, and loans.

If the site is for investors, they might want to see detailed information on a company’s stock prices and performance. 

The following tips can help you design top financial websites in the world.

Features For the Best Financial Website

Top financial websites in the world are functional and intuitive. Investors who trust you with their funds expect your tech solutions to yield quality and satisfying results. With consumers demanding better digital experiences from their banks, the past few years have seen serious investment in improving the customer experience. 

And, with digital transformation being the latest trend hitting banks, there’s plenty to be excited about going forward. We’re starting to see improvements in customer experience as consumers continue to demand better digital experiences. 

Being an organization in the finance industry, you should also consider including some of the following elements:

• Statistics, charts, and diagrams.
• Financial indices.
• Live chat or chatbot.

Statistics, charts, and diagrams can make content more appealing and convince readers to purchase your service. Including such features will streamline content delivery and make the user more likely to purchase a service or follow the subject regularly.

Financial data is up-to-date information about currencies and shares. Integration of such data into the website will increase investment performance and purchasing decision-making, increasing brand trust. 

Financial data is often a part of investment and news portals, but you can also include it in a consulting company or financial product website to add to the value of a given brand.

Basic contact information is necessary for a company website. However, developers from the finance industry will often go a step further and include live chat on their site. Adding live chat or a chatbot leads to an even faster response from a customer representative.

From speed and ease of use to increased productivity, you should focus on your website’s efficiency and ensure it’s error-free to help users make smart financial decisions. 

The Best Financial Websites

A website that looks professional and trustworthy is salient for the financial services industry. We surveyed 20 websites that represent the best work in this niche. 

So without further ado, here are the 20 best financial websites for you to get inspired: 

Investment Websites

Investment websites must inspire trust and convince the user it is worth investing in the site. Financial websites of this class usually have detailed content, such as a mission statement, services offered, and the team introduction. They should also offer interactive tools for potential investors, such as an investor panel that gives live updates on stocks.

1. CoinMarketCap

Users can find financial information and various resources on the CoinMarketCap website, including indices, financial statements, and cryptocurrency information. Along with a blog and videos on YouTube, other tools such as static images or data charts are available to help readers receive information more quickly.

2. Touzi Capital

Touzi Capital includes a Start Investing CTA in the hero section, and customer testimonials appear just below.

On the How it works tab, visitors can see how the cooperation with Touzi Capital works. The website’s ‘How it works’ section offers visual representations and answers frequently asked questions. The Resources page contains blog posts and investment-related podcasts to help users unfamiliar with ways to invest.

3. Barclays

This financial services website is easy to navigate with an intuitive design. The investment services solutions are always on hand, thanks to the site’s user-friendly navigation.

Best Financial News Websites

Some financial news websites, such as those that focus on providing knowledge to their users and resemble a journal or blog post, provide texts on the news in the world of business, investments, and events in the market. They may offer more than just articles, including podcasts and videos.

4. Forbes 

Forbes is a leading business and finance-related publication that offers articles for professionals and beginners in the field.

The Forbes website divides all content into sections and categories for each country and currency, including banking, investments, fintech, and taxes. This way, it’s simpler for readers to find what they are interested in. 

The website also has a recommendation system, which displays your options for article topics and headlines. The most popular articles are displayed, showing how many people have read them.

5. MarketWatch

MarketWatch website provides data on stock trading and news. The information needed to be up-to-date for anyone who invests or runs a business. Slide decks and charts are used to represent data. There is a section with important information notes from the financial market next to financial indices. 

Personal Finance Websites

Personal finance websites are all-in-one sites that help you educate, compare offers, and calculate finances. These sites are designed for a diverse customer community, where customers can find service providers and vice versa.

6. SmartAsset

SmartAsset is a versatile finance tool. Not only does it help you find the right financial advisors, but it also provides information on personal income taxes. You can get advice for various general situations by visiting their site.

The website has a lot of information on the real estate market, including graphs and tables. Advanced content filtering options allow users to find content relevant to them in a matter of clicks. Content is divided into categories, calculators, and reviews on the company blog -Smartreads. 

7. Cash Money Life 

Cash Money Life promises to offer assistance with a variety of financial issues. They have a tile layout that allows you to select the area of need and then be redirected to an article with advice.

It offers robust advice on topics like savings accounts and credit cards. You will be redirected to a list with relevant information when you click on one of the tiles.

Bank Websites

Bank websites must be intuitive and clear. If clients can’t contact customer support representatives while setting up an account or filling out a form, they will search for another bank with better customer service. 

8. Mizuho Americas

This finance website’s homepage features stunning landscape videos and images.

9. Charity Bank

The website has well-thought-out and organized content that is very easy to find, thanks to the easy-to-navigate layout.

Lending Financial Websites

A registered lending company provides loans to individuals and start-ups. They can offer a selection of loans, including mortgages, payday loans, or small business loans. Lending companies specialize in different types of loans.

10. Lendedu

The company added links to apply for credit cards, private student loans, and personal loans on the homepage banner. This is a clever way of improving the quality of users’ experience of financial information.

11. LendingUSA

The LendingUSA website features good colors and strong images throughout the design.

12. Street Shares

Customers can immediately access the service and calculator with the live chat widget. The services and calculator are accessible on the Street Shares website.

Fintech Websites

Fintech companies focus on improving payment methods, investing services, or budgeting tools. They use modern design to symbolize their innovation and make it easier for their customers to understand the technology.

13. Zero

The website is minimalistic with a focus on content. Subtle animations and an interactive cashback calculator provide a nice touch.

14. Wealthfront 

Wealthfront has an appealing design and layout. It features contemporary typography as well as complementary images. 

15. Nerdwallet 

Nerdwallet has a simplistic and engaging layout. It features a clean, light background design with text that is easy to read on different screens. It is a great resource for finding deals on products and services and information on retirement planning and investing.

16. Revolut 

Despite having a simple design, Revolut used graphics and succinct slogans to present its compelling features and functionalities. You can tell from the website that the application benefits individuals and companies. 

By visiting the Revolut website, you can find out what their app offers without needing to download it first. Potential users are also supplied with screenshots demonstrating how useful the product is. The Hero section features a call-to-action button that encourages visitors to download and test the application by clicking the SMS download link.

17. Ellipsys Financial Markets

The hero section video on the Ellipsys Financial Markets website immediately brings investment-related associations to mind. The company adds credibility by displaying its partners’ logos and featuring information on their completed audits.

The website’s layout includes a section with information on specific products and another area for general trading details such as company-created documents and order types.

Mergers and Acquisitions

Mergers and acquisitions span from acquiring businesses to combining them. The goal is to try and achieve synergy and for the entire company to be greater than the sum of its parts.

18. MacQuarie

The text and colors are bright with a simple and uncluttered design, giving this financial services website an attractive background.

19. Credit Suisse

Credit Suisse features a minimal design with no visual distractions, making it perfect for content presentation.

20. DC Advisory

The financial advisor’s website included stunning images and videos to make the site engaging for users. Line animations on the website helped to achieve this look. 

Key Takeaway

Several best financial websites inspire people to save money. Each website has unique features, so it’s worth checking them out to find the best options for you. Whether you are looking to save money on your bills, learn about investment options, or find advice on how to get started with your finances, these websites have something for you.

Before choosing one, you must consider what you are looking for in the best free financial websites. However, we believe that any of these sites would be a great starting point for anyone interested in learning more about finance, investment, or budgeting.

Best free financial websites allow making smart spending choices, creating a budget, and investing in a retirement plan. Using these resources can improve your financial situation and achieve your long-term goals.

Business cards are a great way to introduce your business to potential prospects. Business card design free is also a low-cost promotional item that’s easy to reprint when you’re out of them. Whether you are designing your own or using a customizable template, make sure your business card looks professional and makes a lasting impression on your customers.

You can make the process easier with a little bit of creativity. Make sure your business card design is consistent with your website and marketing materials design, and you’ll be well on attracting new customers!

This article will feature some of the best business card designs worldwide for you to drive inspiration. 

How do I make an impressive business card?

Making an impressive business card design can be difficult, but simple techniques can help. First, think about what type of impression you want to make. If you’re aiming for a professional image, go with a more serious design. If you’re going for a more casual vibe, go with something fun and colorful for business card printing. 

Second, think about the content of your card. Be sure to include your name and title, as well as the contact information for your business. Finally, ensure your card looks great, printed, and on paper!

You can create a professional-looking business card design free using Adobe Photoshop or an online editor like Picsart that offers poster templates. Making a great business card is simple with the right tool. Best business card maker offers templates, various design options, and pre-made designs and customizations. It allows you to create a great business card design that looks professional and expensive without spending much money. 

Corporate business card makers offer various card printing options, from digital to offset printing. You can also choose from a variety of card sizes and styles, as well as add your own graphics or text. 

Here are some tips on how to make an awesome corporate business card:

• Start with a clean, simple design. Don’t overcomplicate your card or add too many graphics or photos. Keep it simple and professional-looking.
• Choose a high-quality paper. You don’t need to spend a fortune on paper for business card printing, but make sure your card is printed on thick, stiff paper that will last.
• Use simple text and fonts. Stick with basic typesetters like Arial or Helvetica for the most impactful look.
• Include your contact information on the front of the card and list your company’s name and website on the back. Make sure you include your phone number if you have it!
• Give your card a personality by printing it on colorful paper or using interesting fonts or designs. Experiment with different looks until you find one that works well for you!
• Don’t ignore business card size. When creating a business card, make sure the business card size is compact enough to fit in most pockets. Generally, cards should be 2.5 inches wide by 3.5 inches high. Choosing a sturdy card stock that will not bend or wrinkle easily is important.

What makes a good business card design?

A good business card design includes a professional and well-done layout that will make the card stand out from the rest. The front of the card is clean and uncluttered, with a well-crafted headline and easy-to-read font. The back of the business card design online should be equally simplistic, with just your name, contact information, and website or blog address. 

There should be no logos or images on the front or back of the card, so your message is the only visible thing. Finally, choose a business card design that complements other branding elements and effectively represents the company.

7 Best Business Card Designs – What is the best free business card maker?

Many resources can help you create stunning business card design online. Whether you’re looking for templates to create custom business cards or tips on designing your own, these resources will help. 

Here are 7 stunning examples of eye-catching business card design: 

1. Recoop Vitamins by Sofia Parker

Recoop is an Australian eCommerce brand that provides custom vitamin packs to the customer’s specifications. The company also targets healthier people through their work.

The collateral design reflects the company’s brand identity, while the business cards embody its mission.

Sofia Parker, the designer behind the project, selected a teal color scheme to communicate equilibrium and tranquility on Recoop’s website. The colors are balanced, promoting well-being.

The “O” in Recoop represents infinity, symbolizing the brand’s limitless potential.

2. 2creativo by Abeldb

2creativo and Abeldb, a graphic and industrial design studio based in Barcelona, partnered to create strategic support for the launch of new products. 2creativo commissioned the agency to develop a visual identity that speaks the brand’s personality.

The 2creativo business cards go beyond typical corporate imagery, with more multilayered, simple visual elements.

The logo reflects the organization’s focus on strategy and design by featuring the infinity symbol in different combinations. The brand name itself is a reference to this duality, with the speech bubble that follows presenting the brand’s values, including strategy + design, innovation + design, graphic design + industrial design, etc.

3. ModerniseYourStairs by Scene Print & Design

Scene Print & Design created the Modernise Your Stairs (Vale of Wigan) business card. They used simple colors to represent the company and put a design on the back side of the business card with their contact information.

SP&D used contemporary typography to create the business card, which played on their main USP. The text points to a specific graphic area to help new audiences identify who they are.

The agency adorned the logo with their previous creation, a classy, evocative, modern logo, and made it a main graphic element.

4. Hurrah! by Lemon Graphic

Hurrah! Productions is a Singapore-based creative video agency specializing in big, loud advertisements.

With Hurrah’s business card design, the sentiment struck a perfect balance between conventional and creative. Lemon Graphic used typography and thoughtful layout to create an eye-catching and delightful design that felt conventional yet different from other designs of its kind. The business card is stunning, visually appealing, and simple.

5. Mariana Vilas Boas Advocacia by Nicole Groff

Mariana Vilas Boas is a lawyer who offers legal advisory and consultancy services. For her business card design, she needed something versatile to showcase all the services she has to offer.

Mariana’s future career goals involve being a diplomat, writer, and integrative therapist. She wants to be a person people turn to for help before they resort to the judiciary.

Nicole Groff combined the client’s desire for contact with nature and concepts of Hindu philosophy to design their business card. She used a calm blue on the back of the client’s business card and then merged it with contemporary design trends.

6.MODhair Salon

This “rock ’n’ roll hair salon’s unique business card design is as useful as it is unusual. The card is made of plastic and has a comb’s teeth sliding down so people can play music. Designer Fabio Milito did an excellent job reaching the theme of this rocker-inspired hair salon by designing this card in such a way.

This plastic business card is lighter than traditional business cards and will still comfortably slide into your wallet or fit in a standard business card holder.

7. Manifold Garden

With the Manifold Garden game, you rediscover the laws of physics and explore a beautiful world with Escher-esque architecture. Manifold Garden business cards are plantable and made from recycled materials. The paper decomposes quickly, so embedded seeds can grow in the compost it creates.

The users are asked to plant the business cards in soil, water the paper till moist, and watch it sprout. While not designed to last, this custom card will surely be remembered. 

There is a chance that customers will water their plant and grow it themselves. Customers are guaranteed to remember the business.

Key Takeaway

In today’s competitive business world, showcasing your business in the best possible way is important. That means designing a killer business card that will make a strong first impression and help you stand out from the competition. 

In this article, we’ve put together a list of seven of the best business card designs in 2022, so look for the design that matches your unique brand and personality.

Graphic design is the process of planning, creating, and presenting a visual message. When it comes to the design of products, such as websites, logos, and catalogs, graphic designers must create a cohesive and visually appealing whole. They must also be able to work with a variety of mediums, including print and digital media. 

This article will familiarize you with the graphic design process steps, starting from sketching the design, developing the concept further, and finally making it digital.

What is the graphic design process?

Graphic design is the process of designing images and typography for communication. Graphic designers create visuals that can be used on T-shirts, billboards, logos, or any other type of branded material. They use many different tools to achieve their goals, including computer programs, graphics tablets, and printmaking techniques.

Graphic design is not just about creating pretty visuals. It’s also about understanding how people interact with information and creating a design that is effective and engaging. 

Graphic designers create the visual appeal of a website, advertisement, or product. They also help conceive and develop a document’s overall concept and layouts, such as a brochure or magazine.

They are responsible for everything from the initial concept to the final appearance of a piece of work. The designs created promote businesses, educate people, or entertain them. Graphic designers use a variety of graphic design principles and tools to make their sites look professional and engaging.

Main graphic Design Process Steps 

There is no definitive way to approach graphic design, but following the main steps can help you create a stunning piece of work that appeals to your audience. 

To get started on the graphic design workflow process, consider what type of design you want to achieve. 

What are the 7 steps in design process?

Here are the main graphic design process steps of the graphic design process for sure to know:

Definition phase

Before beginning design work, develop an idea or concept for your project. This might involve brainstorming or getting inspired by other works in the genre or field you’re interested in. Once you have a strong idea for your project, start planning the specific elements you’ll need to include. 

1. Creative Brief 

A creative brief is essential to any graphic design project, no matter how small. Following the guidelines outlined in a creative brief, professionals can create visually appealing and accurate products that effectively represent the client or project.

A creative brief is a document that outlines the specific needs of a client or project, including the desired look and feel, target audience, and message. This helps ensure that the finished product meets all the requirements.

2. Design ideation 

To generate ideas for graphic design, you first need to come up with a topic or concept you want to explore. Whether it’s creating a new logo for your business, designing a new marketing campaign, or coming up with a new way to present information, the key is to get inspired and start thinking outside the box.

Start by thinking about your audience. Who will be viewing your work? What are their needs and interests? Once you know this, selecting an appropriate design idea will be easier. 

Once you have an idea in mind, start brainstorming possible solutions. Draw inspiration from your surroundings, look at other examples of work you admire, and try out different ideas until you find one that speaks to you. Once you’ve settled on an idea, begin generating sketches and ideas for how to execute it.

3. Graphic Design Research

Next, research the latest trends in graphic design. Once you have some initial ideas, it’s time to research and figure out exactly what you need to know to execute your vision. This includes looking at different media types (including photography), studying different graphic design styles, and researching the specific topic or concept you’re working on.

This step also includes gathering any relevant information you need to generate a design. This can include researching your topic, reading articles, and looking at images.

Be sure to keep up with new software and tools available so that you can create innovative designs. Experimenting is essential to creating successful graphics. 

4. Brainstorm Ideas

Once you have framed the problem, start brainstorming ideas for how you could go about solving it. This can be done by sketching, getting creative, and coming up with new ideas. Remember, this is just an initial brainstorming session; once you have a few ideas, it is time to narrow them down.

Creation Phase

1. Sketching

After researching options and developing ideas, it’s time to start turning those into sketches and compositions. Start by sketching out rough concepts and test different variations until you find something that feels right (or makes sense within the context of your project). Then work on refining those sketches until you have a final design that meets your goals.

2. Design Building

Once you’ve gathered your inspiration and started sketching ideas, it’s time to create a framework for your design. This will help you organize the different elements and ensure everything looks cohesive. Try grids or guidelines when creating your layout.

3. Refining

Finally, take time to refine your ideas. Turn your ideas into a cohesive concept. Start by creating a rough layout in Photoshop or another graphic design software program.

You can refine the graphic design process with a few simple steps. First, establish the purpose of the project. Once you know the goal, you can create an effective layout. Next, select the right font and color for your project. Create a template or rough draft.

If your initial drafts are not perfect, don’t worry – frequent revisions will result in a better final product.

Feedback Phase

1. Presenting 

How you present, your work is important because it could either make or break your design, as well as the associated feedback. You should be able to tell a story about your design and influence or convince your client.

Creating a story around your design will help influence and convince your client.

Make sure to involve your team in the story of your design. When they feel they are a part of the design process, they will be more likely to want to help you reach all your goals. Meetings allow parties to discuss any changes and set the context for these changes.

2. Revision

Revisions and feedback are frequently handled via email, leading to hundreds of emails. If you do not have a good method for structuring new feedback, you will waste time sorting through hundreds of comments. 

To keep up with your graphic design revisions, you need a good structure for organizing feedback from your client. This will help you process new feedback efficiently and get designs approved without unnecessary incoherence.

Delivery Phase

1. Approval and Production

Once you’ve completed the project and the client is satisfied, it’s time to move on to the final stage of the graphic design process, production. This involves creating the finished product and putting it online. Many tools and software can be used in this stage, such as Adobe Photoshop, Inkscape, and Illustrator.

Send out an invoice to get paid.

Once a design is finalized, it needs to be uploaded to a web server where potential customers can see it. There are various ways to do this, from simple FTP programs to more sophisticated platforms like WordPress. It’s important to choose a platform that fits the needs of your business and allows you to customize everything from the site’s appearance to the backend’s functionality.

Reasons Why Graphic Design Is Important For Your Business

Graphic design can help businesses communicate their message appealingly and engagingly. A business can increase traffic and generate leads by creating a well-designed website. Additionally, graphic design can help businesses create a cohesive brand identity, which can be essential for success in today’s competitive marketplace.

Good graphic design can pay off by creating a cohesive brand identity to craft an optimal user experience. Here are five ways that businesses can benefit from good graphic design:

Create a clear brand identity

Graphic design can help you create a clear and unified brand identity for your business. This can help you stand out from the competition and build trust with your customers.

 Increased brand awareness and recognition

A well-designed logo, website, or other marketing material can help your business stand out. Not only will customers be more likely to recognize your name, but they’ll also be more likely to take notice of the clever graphics and catchy slogans you’ve put together.

Increased customer engagement

Good graphic design can help your customers feel like they’re in control of their experience. Making your content easy to read and navigate will encourage them to stay on your site longer and explore more of what you offer. This increased engagement can lead to higher conversion rates and increased profits for your business.

Improved user experience

A well-designed interface can make it easier for users to find what they’re looking for, understand how your system works, and get started quickly – all of which can boost customer loyalty and enthusiasm.

Create an image for your business

Graphic design can help you create an attractive image for your business. This can help attract new customers and boost sales.

Make your website look nicer

A well-designed website can help you attract more customers and increase sales. Graphics can add excitement and sophistication to your website, making it more appealing to potential customers.

Graphic Design Workflow Best Practices

Graphic design Workflow best practices can greatly impact how your design project looks and feels. Follow these tips to improve your visual design look and feel.

• Use consistent font types and sizes throughout your project. This will help readers quickly identify sections and make navigation easier.
• Use white space efficiently. This will help your design look cleaner and more organized. Use spaces between paragraphs, words, and lines of text to create a clear layout.
• Use appropriate color schemes for your project’s theme or topic. For example, if you are designing for a health-focused business, use pale colors like green and blue to contrast with heavier colors like black and red. 

• Create graphics that support your content instead of detracting from it. Images used sparingly and appropriately can enhance the overall appearance of your design while also helping to promote your content.
• Use typography effectively to emphasize key points or to set a mood or tone for your blog posts. 

Key Takeaway 

What is the graphic design process? This is a process consisting of four phases:

The graphic design process starts with an idea. A creative person may devise an idea for a piece of artwork, a logo, or a web page layout and then begins to imagine how it will look on screen. Next, they gather the necessary tools to make their vision a reality. 

They might gather images and sketches from different sources to help them prototype their design or create a preliminary version of their work. 

After the preliminary work is complete, the graphic designer continues developing the design by refining details and making changes to reflect their vision. Once the final version is ready, they can share it with others for feedback and consider ways to improve it for future projects.

This article will highlight conceptual design and why it is an integral part of the design process. Let’s start!

How Conceptual Design Applies to Design Projects? 

When it comes to web design, conceptual design is one of the most important aspects. It involves creating a clear and concise idea of what the website or application will look like before any concrete designs are made.

Conceptual design also helps to ensure that your website or web application looks consistent across different devices and browsers. This is especially important if you’re targeting a global audience, as different countries and cultures tend to have different preferences when it comes to web design.

Creating an effective and user-friendly interface can be difficult without a clear understanding of the final product. Conceptual designing also allows for more creative elements to be incorporated into the project. By knowing in advance what features will be included, designers can focus on developing innovative and visually appealing designs that take advantage of these features.

Overall, conceptual designing is essential for any web designer looking to create a quality product. By working from a clear idea of what the finished product will look like, designers can streamline the design process and produce a better final product.

What is Conceptual Design?

By definition, conceptual design is “the process of developing a comprehensive plan for the realization of an idea or product.” It encompasses everything from researching and understanding the customer’s needs to create a prototype or full-scale design.

Conceptual designs also help create a mental model of the product or service, which can help designers better understand how users will interact with it. They help users and businesses capture, understand, and communicate their ideas.

Conceptual designers often understand graphic and industrial design principles, user experience, and interface design. Concept design helps them create ideas and concepts that they can use to improve products and services.

One of the most important aspects of conceptual design is creating prototypes. Prototypes are simple drawings or models that demonstrate an idea or concept. Doing so can test the idea with potential customers and see whether they’re interested in it. If they are, you can move forward with developing the product or service. If not, you can easily discard the idea.

Another important aspect of conceptual design is communication. Conceptual designers must understand both users’ and businesses’ needs to create solutions that work for both groups. They also need to articulate their ideas clearly so others can understand them.

The Importance of Conceptual Design

One of the most important aspects of web design is conceptual design. Concepts are what inspire us and help us visualize our ideas. They are the building blocks from which we create a design; without them, our designs would be incomplete and unappealing.

A concept might be a specific shape or color we want to use in our design or the overall idea behind our site. Whatever the case, Concepts are essential to creating a successful design.

Without conceptualizing our ideas, we risk coming up with either unoriginal or not good enough designs. By relying on concepts, we can ensure that our designs are consistent and attractive from beginning to end. To create beautiful and effective web designs, rely on concepts whenever possible!

A well-conceived and thoughtfully designed website will be more user-friendly and likely to convert visitors into customers. 

A conceptual design can start with analyzing the target audience, their needs and wants, and the company’s image and branding. From there, a designer will create a rough idea of the layout, graphics, and user interface elements. This process should be repeated for each page of the website. 

Once the conceptual design is complete, it’s time to create mockups. This can be done in various formats, such as wireframes or prototypes. The goal is to get a sense of how the website will look and function before actually building it. 

Why Use Conceptual Design?

There are many reasons why conceptual design can benefit your business. For example, conceptual designs can help you focus on what’s important and avoid getting sidetracked by details. They can also help you create visually appealing products and communicate your ideas more effectively.

Main principles of conceptual design

There are four main principles of conceptual design:

Conceptual Design vs Production-Ready Design

The two types of design are conceptual and production-ready. Conceptual landscape design is all about the ideas behind a project, while the production-ready design is about making the project work.

Conceptual landscape design is the process of designing an idea or concept before it becomes a reality. This may involve creating sketches, wireframes, prototypes, or models to explore potential ideas. Conceptual designers may also work onsite with clients to develop proposals and communicate their ideas.

Whereas, Production-ready design is the process of designing a website ready for production. This includes ensuring that the design is responsive and compatible with various web browsers and that all content is properly formatted and organized. Production-ready designs may also include testing for accessibility and usability.

There are a few key differences between the two types of design:

• Conceptual design is usually more exploratory than production-ready design.
• Conceptual design typically involves more concept development and brainstorming than production-ready design.
• Conceptual design is more likely to involve creating sketches or wireframes than fully developed designs.
• Conceptual designs may be more conceptual or abstract, while production-ready designs are usually more realistic and concrete.

What is the Example of Conceptual Design?

• 360 client view.
• Customer self-service.
• eHealth.
• Robotics.
• 3d printing.

What is the Conceptual Design Process?

A conceptual design process helps a designer think about a website or web application design from a high level. This process can help designers to create a clear vision for their project and to develop an approach that is both functional and visually appealing.

1. Defining the Goal

The first step in any conceptual design process is defining the goal you are trying to achieve. Once you have identified the objective, you can start to develop ideas for how to address it. You should also consider how users will interact with your site or application and what type of content they will be viewing.

2. Ideation

In the conceptual design architecture ideation phase, you develop ideas for the product or idea. You might think about what the product could do or how it could be improved. In the sketching Phase, you create rough drawings or sketches of what you’ve been thinking about. This helps to get your ideas down on paper so you can start to flesh them out in the following stages.

3. User Research

The user research phase involves interviewing people who will use your product or idea. This information helps you to determine what people want and need from your product or idea and whether it meets those needs.

4. Wireframing

Once the concept diagram is complete, it’s time to create a wireframe. A wireframe is a simplified version of the final product, which allows designers to test out different design ideas before they commit them to paper. Wireframes are also helpful in estimating how much time it will take to complete the project.

After you have developed your ideas, you should flesh out your concept with sketches and wireframes. You should also test your concepts with potential users to fine-tune your designs based on their feedback.

5. Prototyping

Once the concept and wireframe are finalized, it’s time to create a prototype. A prototype is a low-fidelity final product version, allowing you to test your designs without spending any money on hardware or software. Prototypes are also useful in gauging user feedback and determining which features should be added or removed from the design.

The prototyping phase helps you test out your ideas. You can create small versions of your product or idea to see how people would use it and whether it meets their needs. You can also create mockups of user interfaces and other components to understand better how they work.

Benefits of Сonceptual Вesign

Design for the web starts with a concept and ends with a finished product. When creating conceptual design architecture for digital products, it is important to think about how the user interacts with the product. This approach allows for better communication and cohesion throughout the design process. Conceptual design can help you avoid common design problems and save time overall.

1. Encourages Innovation

When designers constantly create new concepts, it inspires them to come up with new and innovative ideas. This environment is refreshing and allows creatives to push themselves to their limits.

2. Facilitates Communication

Conceptual design helps to improve communication between different team members by creating a shared understanding of the project’s concept. This leads to fewer misunderstandings and, ultimately, more satisfied customers.

3. Streamlines Processes

The conceptual design stage allows teams to work more efficiently by reducing the time needed to develop a project. By setting clear boundaries and guidelines, teams can develop concepts much more quickly than if they set no boundaries.

4. Concepts Lead to Better User Experiences

When designing the web, it is important to consider how users interact with the product. This involves conceptualizing what users will be able to do with the product and how they will be able to find what they need. 

Concepts also help designers focus on what is important and avoid complicating the product unnecessarily. This leads to a better user experience because users can more easily understand and use the product.

5. Concepts Lead to Faster Development Times

The conceptual design stage helps speed the development process by focusing on what is important. This allows designers to create products that are easier to understand and use from start to finish. Faster development times lead to products that are more usable and effective, which is beneficial for both users and designers alike.

6. Concepts Lead to Better Designs

Concept design enables designers to create an engaging and user-friendly interface. Many people find online products difficult to navigate because they’re not designed with usability in mind. 

A good concept design can help create interfaces that are easy to use from start to finish.

7. Build a Strong Brand Identity

A good Concept design can help you build a strong brand identity for your product. Your product will not be as successful if it doesn’t have a unique selling proposition (USP). A good concept designer can help you develop a catchy name, logo, and other branding materials that will help promote your product.

Key Takeaway

Conceptual design, or simply “concept,” is a method of creating user experiences and interfaces that are flexible, adaptable, and scalable. It relies on high-level thinking and effective communication to create a shared understanding amongst stakeholders.

The conceptual design process is an important part of web designing. It helps to develop a clear idea of the final product and helps to ensure that the design will be effective and pleasing to users.

As we move into a more globalized economy, businesses will need to create products that are both visually appealing and functionally effective. By understanding the principles of conceptual design, businesses can create products that appeal to consumers and meet their needs. In addition, conceptually designed products are more marketable and profitable than those that are simply designed with looks alone.

SEO and UX design optimization in Landing page development

When you create a landing page design, you set specific conversion goals for the targeted sales offer (services, product). Universal tips do not solve the main problems of landing pages. Worthy Landing Page for each goal of the conversion practice an individual approach with a unique SEO and UX design optimization.

Trends in web design minimalism are taught to make effects unobtrusive. To increase conversion, it is important to determine the most effective elements of the landing page website development (pop-up callback order, lead form, footer links). Where does the conversion rate improvement take place?

Optimized for high conversion LP: attendance, at least 500 visitors, and some – more than 100,000. The conversion rate of 30-60%. External factors also influence, the conversion is highly dependent:

• Industry
• Traffic quality

1. Set up well the targeting in your Google Ads campaign

Traffic that is misled by untargeted advertising converts worse than lively and interested traffic. Little-informative advertising will also not reasonably motivate for CTA-action on your landing page. But pages convincing in the benefits of a product/service/ offer with a link (filter pages) convert better than lead-generating because their conversion goals are much simpler. Consider this when you severely evaluate the effectiveness of a landing page.

2. Use the power of video to increase engagement and stimulate the conversion

Video can increase the Landing Page conversion by 80%. The strategy of digital marketing for small businesses is justified, even if it is expensive. That is why there is a lot of video content on the landing page – from the header to footer, and videos that visitors can use for their marketing.

3. Be very clear and specific showing the benefits

In order not to get bogged down in the details, by simple theses inform your clients of what awaits them. The clarity and unambiguity of the subtitled title are supported by social evidence. It was found out by tests that short brevity is justified.

The analysis made by our SMM agency showed: no one wants to know what you have. Save your energy and words, better concentrate on the interests of users, which will help to convert them into leads.

4. Customize the mobile user experience

No need to explain why mobile users are now in priority. From 2017, mobile traffic began to dominate (50.3%), its share is constantly growing (now 52.2%). Companies are also adapting to a world in which consumers often use their phones. Like on the most responsive brand pages, a mobile user has a separate user experience.

On the desktop, the landing page may include video and GIF – elements of attracting and increasing conversions. The trimmed version of the website redesign (for mobile) loads faster and retains visual appeal. Additionally, pop-up windows are stimulated for conversion.

5. Come up with a clear headline and back it up with social evidence

When it comes to Landing Page texts, one should understand: clarity leads to conversion. The visitor wants to understand the offer in seconds, thinking: “Closer to the point, what exactly is being offered to me? Why do I understand this? “. And, if something goes wrong – failure!

This title is immediately clear and reflects the essence of the business proposal: “Expert installation of tires in your home or workplace.” We immediately see the key difference – you don’t need to go to the tire mechanics, they work with you.

Decision making is facilitated by fast “how-tos” and downloadable customer reviews from social networks (usually Facebook). What is the result? The conversion rolls over

6. Use descriptive Call-to-Action telling the visitor what happens next

Anyone who came to the page Landing can not wait to find out what they offer here? This is true, but as a rule, the visitor understands what actions are expected of him, and what will happen next is not entirely clear.

Thoughtful phrases with contextual clues and supporting information provided insight into what to expect. Conveniently fill out forms. Initially, the transition to the pages of lead generation from the first screen helps to quickly deal with the proposal. Color contrasts focus on the goal, and descriptive CTAs explain the action taken.

7. Speed ​​up webpage loading

Visitors are becoming more and more impatient. It is understandable. The world is accelerating. And the loading of your site should not lag behind the progress.

Acceptable speed – from 1 to 10 seconds. At 11 seconds your site will simply be closed, tired of waiting. Adjusting the download speed will help get more profit from your site. How you can improve it:

• use fast hosting to host the site;
• choose a good engine (CSM), for example, WordPress development;
• add a minimum of interactive elements that take a long time to load: videos, animations, scripts;
• reduce image size with TinyPNG, PunyPNG;
• use caching software.

8. Add time limit

You have noticed that often on landings counters are installed. If a client comes to your landing page, he considers the offer and thinks: “I have time, I will come later.” And does not come back. And this is normal. Try to remember what you did 7 days ago at the same time. I can’t remember.

But when a person comes to the page and sees a tempting offer, and next to him is a timer, on which there is a countdown of 43 minutes, he thinks. And it makes a decision here and now, not postponing it for tomorrow.

9. Make the offer scarce

The less available goods, the greater the desire to buy it. Sometimes even money is not a problem.

A striking example is Morgan cars. The plant produces a sports car that was created 70 years ago, almost unchanged. Only having finished an internal salon and having put the powerful engine. This machine is assembled by hand, its cost starts from $ 60.000. In order to get the finished car, you need to wait 1.5 years. And these cars are snapping up. And the plant itself earns about 21,000,000 pounds a year. Lack works wonders!

Therefore, adding a landing limit on the number increases the conversion. People want to be owners of rare things.

10. Remove excess

The main task of the landing page is for visitors to leave data or buy goods. Therefore, remove all that has nothing to do with it.

Do not add any links, do not let the person leave somewhere from your site. He should study all the information on one page. The maximum that you can do is add a menu with links to items inside the landing page.

The reason for the success of the Landing Page is not always clear, and this is quite natural. Sometimes you find yourself in a gold-bearing vein. The effectiveness of the form – more than ever seen. Landing site brings a huge income.

However, when trying to repeat success, nothing comes out. Even when all moments were taken into account. Internet marketing is not an exact science. Although the use of best practices increases the chances of success.

Hire our web design agency for your Landing page development

The modern simple website design of the landing page, a strong statement about a profitable offer, strong social evidence, the persuasiveness of the offer. We are sure of one thing – you can achieve the best result only by trying all the options.

Though, if you are not sure about your skills, our SEO agency will be glad to provide high-quality SEO services to make your campaign profitable.

How to choose the best architect WordPress theme for your website

Real estate business is always up to date. However, you need to ensure that your site looks modern and provides customers with all the functions that can be implemented at the moment. We offer the best premium construction WordPress themes for real estate sites, real estate agencies, mortgage companies, and private real estate agents.

Prague WordPress architect theme

Prague HTML  is an interior design WordPress theme specially made for Interior and  Exterior Design agencies, Dining room portfolio, Kitchen Design, Living Room Design, Master Bedroom Design, Cottage, etc. Prague helps you to build beauty and modern website in no time. Prague HTML has beauty design and a bunch of features to make your website stand out of the crowd!

If you would like to create a page that has a strong first impression and intrigues everyone, Prague HTML is the tool you need. Let it impress you with the live preview page. Prague HTML is written in valid and clean HTML & CSS3 code. It’s super easy to customize and also well documented so it’ll suit your needs.

The theme features a clean, minimal and stylish design, perfect for all sorts of architect and interior design studio websites. A large collection of different templates help you showcase your works, add team members, display your interior design projects, renovation process videos, post architectural and furniture design articles, show design stats, sell design & art products online.

TUR WordPress architecture and design theme

If you rent apartments, apartments, houses, as well as office space for rent or buy/sell them then TUR, an architecture theme for WordPress, is the one for you. With the theme, you get the visual designer of the pages, thanks to which they can be assembled from blocks and modules. All design elements and content for this editor are contained in the premium plugins, which is also included in this topic.

The adaptability of the TUR to all kinds of devices is perfectly perceived by users, and SEO-optimization – by search engines. To completely fill the site with information, use the footer and blog layouts provided by the developers.

For more information regarding this product, you can read the extensive theme documentation source. If you meet any issues using this theme our tech support is always happy to help!

Coca interior design and architecture theme

The theme was developed for the real estate business: rent, sale, purchase, modernization. For this, the WordPress theme for architecture contains modules for the demonstration of real estate with its characteristics. You also have the choice of 18 homepage layouts.

Thanks to the premium functionality, you can present the team, the services provided and customer reviews. All these functions are easy to set up, no coding knowledge is required. By purchasing this template, you become the owner of a multifunctional site, because the package comes more than 10 premium plug-ins, which will save your budget due to the lack of the need to make additional purchases. Round-the-clock long-term technical support is the key to your success.

Build your own real estate website with one of these most popular themes in 2019! A creative website with all the necessary features can help you attract more leads and close more sales for your real estate company. So you can try one of the above or check our full list of WordPress themes to create your perfect website!

In this highly saturated digital space, brands need to stand out. Whether you run an organization or a solopreneur, you need a website that sets you apart from millions of other people and companies offering the same thing. Before you can start working on making your website stand out, it’s important to have the basics covered.

You need to have a ‘good’ website that functions properly before anything else. So, what makes a good website? Here are a few key characteristics of websites that perform well.

What We Mean by ‘Good’ Website

When we say a ‘good’ website, we don’t mean it in terms of content. While exceptional content is central to users liking your website, that’s not all that goes into it.

Websites. Source: Pexels

Let us elaborate with an example, the content of your website is like the embellishments you put on a building; the coats of paint, fancy Victorian windows, revolving doors, etc. While this is vital from an aesthetic point of view, your building needs to have a solid foundation; the web design of your building is the bricks, metal frames, and cement that constitute your building.

People need to step into the building and explore it without the ceiling collapsing or the floor being crooked. Similarly, users need to be able to explore the content of your website without encountering technical glitches and bugs.

So let’s get into what you need to do to make sure your users are able to navigate your website to its fullest potential.

1. Speed

You’ve probably heard this rather scary statistic: 53% of mobile users typically click off a website if it takes more than 3 seconds to load! Needless to say, speed is essential to how well your website performs with users.

A high bounce rate is most often caused by low website speed. Although WordPress websites tend to run pretty fast, it’s still a bit tricky to get optimal speed for every region users will access your site from.

You need to ensure that your website is speed-optimized for every region possible, so whether your target audience is in your country or on the other side of the globe, your website opens and runs quickly!

2. Security

Another top priority for website development is web security. That green lock icon next to your URL is important! It shows users that your website is secure and thus, their information is secure with it. Search engines also prefer secure websites when ranking them on search engine results pages.

Your website needs to be secure from potential hackers, which means having an SSL certificate. An SSL (Secure Sockets Layer) certificate. SSL forms an encryption barrier between the link server and the host on a website, protecting data. This makes online transactions on your website secure, protecting user data from hackers and malware software.

3. Accessibility and Responsive Design

Accessibility shouldn’t be overlooked when creating a website you intend to be widely used. A good website has capabilities that allow differently-abled users to access it and use its features as fully as possible.

Additionally, your website needs to have a responsive, ‘mobile-friendly design. That means your website looks just as good on a mobile as it does on a desktop, with no compromise on its features or speed. Search engines like Google rank mobile-friendly websites higher than non-mobile-friendly websites.

So not only do you risk losing traffic through disappointed users, but you also risk losing traffic by simply losing visibility on SERPs.

Creating a speed-optimized, secure, accessible, and responsive website is better left to the professionals. We recommend hiring a web design agency or web design services to do the job right in designing your website.

Alright, now that we’ve discussed the key characteristics that qualify a website as ‘good’, let’s explore how you can achieve this and most importantly, maintain it.

Maintaining a Website

Website maintenance is not an easy task, and it’s not something you want to scrimp on. Website requires regular checkups, treating your website like an expensive car or a child, whatever you’re willing to pay more attention to.

We emphasize being regular because if your website is down or your users are encountering bugs, it doesn’t bode well for your brand image or web traffic. Users might click off and decide against coming back another time. First impressions are often the last impressions with internet users; we’re not exactly known for our attention spans!

Long story short, website maintenance is crucial to retaining a steady flow of web traffic and lead generation online. Brands often tend to overlook website maintenance after the initial completion. This is partly because business owners simply don’t know what to look for and their webmasters’ focus is shifted to driving leads and conversions instead.

The good news is that you don’t have to do it yourself, like most things these days, you can hire someone to do it for you.

What is a Website Audit?

A website audit is a thorough analysis of your website in terms of visibility as well as ease of navigation. There are three main types of website audits that are conducted, typically in tandem with one another. Here’s a quick breakdown!

1. Technical Audit

The technical audit of your website assesses the technical aspects of your website, this pertains to what we discussed earlier; speed, security, etc.

Technical audits also look for anything your site may be missing that keeps it from fulfilling search engine requirements. Search engines only crawl websites that meet their requirements, and only websites that get crawled get ranked.

For example, if your site doesn’t have an XML sitemap, a search engine is unlikely to waste its crawl budget on your website. A technical audit combs through the technical qualities of your website and devises ways for you to fix them.

2. SEO Audit

Similar to a technical audit, an SEO audit analyses how SEO-optimized your site is. This includes backlinking, metadata, if internal or external links are broken, and if the keywords you’re using are effective.

There’s no trick to cracking SEO, even if you’re doing everything right, it will take time for your site to get ranked as high as you want it to. The good thing about a website audit is it lets you know what boxes to check off so you can get started on the right path to a high search engine ranking. Start from on-site SEO, and then go to off-site SEO and backlinks analysis.

3. Content Audit

Content audits assess the content of your website as well as the website design complementing it. It analyses the copy of your site in terms of efficacy, tone, appropriate messaging, consistency, and whether or not your copy is actionable.

Content audits assess analytics such as heat mapping to see which content is performing well, and why. They are typically followed by suggestions on how to create just the right copy for your site that helps your audience through the sales funnel.

Now that we’ve talked about the types of website audits, let’s talk about how they can help you!

How Website Audit Companies Help

Website audits are important for you and your webmasters to see the possible flaws in their work. It’s vital to choose an objective commentator like an agency instead of an in-house team member.

This is because we often tend to see our own products through rose-colored glasses, and it can be hard to find faults in them. This is also because due to lack of experience, we don’t quite know what we need to look for.

You need the eye of a professional or a group of professionals to analyze your website from all possible angles to optimize it to its fullest potential. A website audit also helps you compare your site to your competitors, seeing what they may be doing right and what you may be doing wrong.

A website audit agency after auditing your website can let you know about the following risks that pose a threat to your website.

Why You Need a Website Audit

• Your website isn’t SEO optimized
• It is running slow
• It crashed or has broken links
• Has security threats
• May be penalized by a search engine

Final Takeaway

Your website is always a work in progress. Therefore, it needs to be treated like one. It’s an excellent idea to go back in for routine checkups every now and then. And this is best handled by professionals.

Your website ranking, performance, and functioning are instrumental in maintaining a favorable online presence for your brand. Have your website audited every few months to stay up to date and on top of things.

The basics of future success can be laid in the confidence of creating a website design by professionals who can create an online resource that will attract customers and meet all your needs.

When deciding to work with a company, do not forget about the extent of your requests and expectations, the seriousness and complexity of your project and whether your budget can cover it. You should know that developing a web site with a responsible company guarantees you the creation of a resource that clearly and easily presents your business, its products or services in your country and abroad.

The main criteria for choosing a WordPress Web Design agency

In general, a great web design company offers its client the following benefits:

1. Experienced specialists will be involved in the process of creating your website.

They produce not only the unique design for each page and full range website services, but they also offer a considerable amount of practical experience which is confirmed by the portfolio. This portfolio should contain a wide variety of options, current web design trends, and unique ideas. The money worth is the accumulated experience, the creative talents of a whole team of specialists who are always at your service.

2. Look for a company that along with the latest technology offers easy management options for your website.

In case you are with no profound programming knowledge and only superficial internet skills, but you will be able to manage the online resource made by professionals. This is a very important goal because you will definitely need to make changes to the site, add information, delete photos and so on.

3. A good indicator of the company’s responsibility and efficiency is the timing of the project.

Of course, it all depends on the complexity of the work and client’s requirements, especially how quickly he submits the necessary information and approves the stages of development. But the web design agency must respond quickly to the customer’s needs and offer effective solutions.

4. The working site is not only an exquisite design but also an easy-to-use interface.

Pay attention to the company’s ability to develop websites available on all mobile devices. Your web site must retain a presentable look on all monitors.

All of these advantages allow the web design studio to develop an effective and original concept of the site, based on the client’s wishes and needs. The individual approach allows conveying as much as possible the important information and clearly demonstrate the features of the resource, using modern technologies. Also don’t forget that the web design studio will provide you with the full package of necessary services: creation, promotion, and support.

One of the surest ways to survive in this world is to have an optimal, thoughtful web resource. An intuitive and high-quality website is currently required. It will provide good sales and customer flow for any company.

Top-5 WordPress themes for small businesses and startups

The following WordPress themes provide the tools you need to ensure success in web building. They are ideal solutions for the needs of small businesses or startups. It is almost impossible to make a mistake in choosing since all of them are premium themes.

The only problem you may encounter is how to make a choice between these options since they all cope well with their tasks.

PAO WordPress theme for business

It is a one-page theme that will help you easily create a landing page. But it won`t be a usual landing page – this theme is stylish, excellent working and trendy. The theme includes 8 demos, many variants of customization, will represent in the best way your business for clients and regular users.

PAO is packed with features to help you quickly set up a beautiful WordPress site. Use our tools to change theme options, design the look, and even control your content layout. The theme comes packed with proprietary shortcodes. These shortcodes allow you to quickly insert content, like a Gallery, Contact forms or Twitter stream, without having to understand and write code.

Pixxy – Software Startup WordPress Theme

It is a very powerful SaaS, Software and Startup WordPress theme. All the latest features are using here which help you to make a unique website from others. It’s a powerful, super flexible responsive, professional, and multipurpose tool. It comes with numerous customizable and reusable components that are designed to fit as many purposes as possible. The Theme allows creating as many new page layouts as you wish.

PIXXY comes with 17 Home pages, Portfolio, Pricing, Services, 11 Blog type, Support and Shop to choose from. There is a Contact page, About me/us layouts, Unique Headers, and Footers to display your work, and with our one-click demo importer! We made the theme compatible with such plugins as The Grid, Visual Composer, Contact form 7, UpQode Google Maps, WooCommerce setup and more!

Stony WordPress theme for business and marketing

This theme is ideal for Business, SEO, Content Marketing, Consulting and Financial Companies, Digital Agencies, Analytical Groups and Large Corporations etc. The Theme allows creating as many new page layouts as you wish. Stony comes with 6 Home pages, 7 Project pages, 7 Detail project templates, 7 Blog types, Clients and Booking page to choose from. There are Service, About me/us and Contact layouts to select from, and with our one-click demo importer, you will be up and running in no time with no coding required!

We made the theme compatible with such premium plugins as Appointment booking plugin, Contact form 7, Google Maps, WP Bakery Page-Builder drag and drop page builder tool and The Grid. Stony is a new look of soft and clean professionalism for the Consultancy or Business. These designs combine creativity with simplicity on each page. Stony Theme is a fully responsive layout for all type of devices.

Sterling multi-functional WordPress theme

If you are looking for a multi-functional theme which has an elegant design and would fit better for your new businesses then Sterling theme is the right one! It has a responsive design, so works excellent in both mobile and desktop version, optimized for SEO and easy to customize.

Free and premium plugins, full WordPress customization to implement any of your ideas, several manuals and professional support – this is just a few reasons from the list why to trust WordPress experts and choose this theme.

Karma multi-purpose WordPress theme

As any startup company, your business needs to stand out from the crowd with proper WordPress SEO optimization. Moreover, Karma is a theme with big functionality, stunning design. The product is responsive, easy to customize and use. It has many color variations, WordPress speed optimization and will be a good choice for your business.

So, now you have a list to choose a perfect WordPress theme for your startup. However, there is still a question about how to install. Don’t worry, we are not going to leave you facing this challenge alone! Our team provides WordPress development service to make sure that any chosen theme will work perfectly to generate the best profit for your business. Don’t hesitate to contact us and we will support you with every single step of the theme installation!