Think about it this way. You visit an online store to buy your favorite sneakers. You scroll through numerous product pages on the website and finally land on the sneakers of your dreams.

You’re ready to checkout, but the checkout button is nowhere in sight. There’s no big red button with a white font that says “checkout now.”

The result? You bounce off the website and find the next best website that sells the same sneakers.

So what went wrong? It’s the text color. The color of the text and the background were muted — making it difficult for the customer to read it. Who knew color played such a crucial role in driving conversions?

Don’t worry. We have you covered. In this article, we’ll share the importance of color in brand advertising for your business.

Are you ready to learn more ways to boost brand awareness and improve your bottom line?

Let’s dive in.

Why Are Colors An Effective Element Of Brand Advertising?

Here’s how color in brand advertising can impact your organizational branding, sales, and conversions.

Helps With Brand Recognition

When you consistently use the same colors in brand advertising, people recognize you for your brand colors. It sounds simple, but it helps your brand stand out amidst the noise of other brands.

You can differentiate yourself with the colors you use in your packaging, product images, and social presence.

Take Starbucks as the perfect example. When people see the green mermaid against a white cup, they know it’s a Starbucks drink.

Notice how Starbucks doesn’t need to include the brand name on their cups. It’s a simple yet recognizable design with two colors: green and white. That’s the power of brand recognition.

Here’s another example of how color can help with brand recognition.

If you own a cleaning business that sells car products like steering wheel cleaners, tire shine, and leather cleaners, using a mix of basic colors (black, white, gray) and vibrant colors on your packaging can help you stand out from the crowd.

This strategy instantly catches the audience’s attention and helps customers recognize your brand for future purchases.

For instance, the next time your customer goes to Walmart. They’ll look for your brand colors to quickly locate your product on the shelf. Otherwise, they might have opted for the cheapest option. But instead, they could quickly spot your product.

It’s a simple way to stand out and drive repeat purchases. That’s what we call a win-win.

Evokes Emotions

Color psychology plays an important role in evoking emotions. If you study the color wheel, you’ll understand the emotions each color signifies.

Here’s a short list of the emotions associated with each color:

• Red – Excitement, youthful, bold, urgency
• Blue – Trustworthy, professional, dependable
• Orange – Friendly, welcoming, cheerful, confident
• Yellow – Happiness, optimism
• Green – Peaceful, balanced, growth
• White – Simplicity, clarity, purity

For instance, Pen Tool Co, a company specializing in power tool sales, uses blue, yellow, orange, and gray to convey a feeling of authority and knowledge within the manufacturing and building industry.

Here’s another stellar example of a brand in the ecommerce space. YUPLAY uses the perfect balance of colors on its website — from its colorful logo to the header, graphics, CTAs, and prices.

For instance, they highlight the price of the PC game in turquoise. Not only does the color stand out from the black background, but it also sparks a sense of trust.

The brand takes it one step further by showing the before and after prices, further driving home that the customer is getting the best deal.

3 Ways to Use Colors In Brand Advertising

Colors are critical in brand advertising, and you must know how to use them correctly.

Here are three simple ways you can use colors to amplify your marketing strategies:

1. Define Your Brand’s Purpose And Positioning

Brand purpose is the reason your company exists beyond making money.

This element connects people with your brand and tells them what you, as the company, are doing to contribute to the community through your business — like planting trees, contributing to climate change, sustainability, improving emotional health, and so on.

To determine your brand’s purpose:

• Determine the cultural tension — find something relevant happening in the world that you can change with your business
• Determine your business’ most authentic self — what your company delivers the best
• Determine the big idea — the intersection of these two areas and find the sweet spot to use as your brand’s purpose

Once you’ve identified your brand’s purpose, it’s time to position it with a positioning statement. Brand positioning is the unique value a brand presents to its customers to establish its brand identity while conveying its value proposition.

Moreover, use brand positioning to help build a positive perception of your brand. The best part, you can customize it to your heart’s desire.

When creating a brand purpose statement, consider the following questions:

• Who’s your target market or customer?
• What is your product or service category?
• What is the greatest benefit of your product or service?
• What is proof of that benefit?

2. Create a Brand Color Palette

Brand colors are the key components of a brand’s visual identity. The full range of colors that make up these colors determine brand identity.

Two types of brand colors help you create your brand’s color palette:

Before you start creating your color palette, ask yourself:

• What are my brand guidelines?
• What are my brand values?
• What do I want my customers to do when they see my brand?
• What emotions do I want to evoke in my customers with these colors?

With these answers in mind, choose three colors that align with your brand.

• Choose a dominating or primary color for your brand
• Select two more complimentary or secondary colors for your CTAs and fonts

Take a look at how StudioSuits uses brand colors. They use a mix of warm and cool colors on their website, creating the effect of a touch of luxury.

Why it works: The choice of colors helps draw a tasteful and sophisticated image for the brand.

How to implement: To use more than three colors in your brand color palette, have white and black as the primary colors. Then, decide what appeal you want the colors to give your audience.

You can choose muted, neutral tones if you prefer a modern and elegant look. If you want a retro and vintage look, choose a combination of neutrals and browns.

Use the color wheel to find contrasting colors, or try a color palette generator that generates multiple secondary colors that contrast your chosen primary colors.

3. Create a Polished Logo

Color is one of the first things that people see. It grabs their attention and can make or break a first impression. And often, a logo is the first introduction to your brand. So you need to make it count.

Why?

A logo is an image that represents a company, product line, or service through colors and shapes. It’ll include the company’s name or monogram and the image.

The goal is that anyone who views your logo can easily understand who it represents and what they stand for. And it gives them an idea of the kind of experience they can expect from the company.

Once you’ve identified your brand colors, it’ll be easy for you to decide the ratio of colors you need. But before you reach that stage, define how you want your logo to look:

• Do you want it to be a monogram?
• Do you want it to have an icon or an interactive image?
• Do you want to use your brand’s full name?
• Do you want to play around with the initials of your brand and graphics?

Decide how and what matters most to you. Undoubtedly, it can be overwhelming at the beginning. So, you can draw inspiration from Pinterest or Behance and study the logos of other brands. Focus on three things:

1. The ratio of colors used
2. The type of logo
3. The fonts used

Here’s an example of FoxDsgn’s clean and minimal logo.

Why it works: They use a simple fox graphic in orange among the brand name written in a bold font with whitespace, emphasizing their brand colors — black, white, and orange.

How to Implement: Once you’ve identified your brand colors, decide how you want the logo to appeal to consumers — clean and minimal, minimal and modern, retro or quirky.

Now define whether you want the logo to have the initials of your brand name, full name, or company name combined with graphics. If you opt for graphics, find ones that symbolize your brand or are closely related to your brand.

If you’re drawing a blank, take a peek at some online vector images for inspiration. You never know what you might find!

Also, make sure you create multiple versions of your logo. The first version should include a colored background that you’ll feature on your website and social profiles.

Create a second version by removing the image background. That way, you can use it for all of your other branding elements. A transparent background allows you to add it to anything printed or online. Piece of cake!

Cut The Noise With Colors

Whether you work in SaaS marketing or ecommerce marketing, color is crucial in every industry. What matters is cutting the noise and standing out among zillions of other brands.

When you define the values of your business, you can select a color palette that establishes your unique visual identity and influences the audience’s emotions — impacting their buying decisions.

Don’t rush the design process. The small details matter. And sometimes, it’s better to measure twice and cut once. If you need any help in the design process, FoxDsgn can help you find the right agency for your needs.

The post was written by Nidhi Kala, freelance writer for B2B SaaS brands in marketing, HR, and eCommerce and Roksolana Kozakevych, Content Manager at UPQODE.

Marketing a product is essential to its overall success. In fact, the entire process of creating a product should be done in accordance with the idea of marketing it eventually. This is because effective marketing builds the connection between the organization selling the product and the consumers willing to purchase it.

In this article, we will look at 5 of the most effective marketing channels that you can use to elevate your business strategy as a whole.

Curious to learn more? Well, let’s dig right in!

What is a Marketing Channel?

But first – what is channel marketing? A marketing channel refers to the organizations, people, and different work activities that work together to transfer the product from the point of production to the consumers. It is different strategies and techniques adopted by the company to reach their customers.

Simple marketing channel definition is a system that ensures that your product reaches the customers safely. Marketing channels are also called a channel of distribution.

When an organization brings a product to the market, it must develop an effective marketing technique to promote its development to the marketplace. An organization must understand where its target audience is looking for that specific product.

By reading and analyzing your target audience, you can develop an effective marketing channel that you know will work best for your brand.

The purpose of the marketing channel is to build an understanding between the organization selling the product and the customers consuming it. This relationship helps the brand to develop an emotional understanding with the audience and develop lifetime consumers.

You, however, must understand that the key to effective marketing is not using as many channels as you can invest in. Instead, it is to use channels that have proven to be effective and can therefore positively contribute to the success of your business.

In order to do that, you must have a comprehensive grasp of the different types of marketing channels that there are.

Types of Marketing Channels

There are many types of marketing channels that are used according to the needs of the company.

But the most essential and fundamental types of marketing channels are:

Direct Selling

Direct selling is where you reach out to the customers without going through any third party. It is where you market and sell your product to consumers directly.

Intermediate Selling

In this method, an organization sells its products with the help of downstream intermediaries such as wholesalers, retailers, and agents. It is like selling your products using a mediator or middleman.

Multi-Channel Selling

Multi Channel Marketing is a practice of reaching out to your customers using direct and indirect selling methods, such as through email, mobile, websites, etc.. This is the most effective method of selling your product to the customers as you can provide your services through the most optimized platform.

Most Effective Marketing Channels

Now that you know what Channel Marketing is, the question remains what options will work best for you. There are various types of Channel marketing strategies and platforms available in today’s digital world.

Every platform works differently and provides you with multiple benefits. It depends on the product you are offering and the audience you target to choose the best forum for your brand. You can experiment with numerous marketing techniques and come up with the works that are best for you.

Here we have provided you with five effective marketing channels to help you build a community for yourself and sell your products.

1. Your Website/Content Marketing

Having your website is essential to build lifetime customers—most organizations do not think of building their own website as a vital marketing tool. But a website builds trust between you and the customers. If a customer has a query or wants to know how authentic your product is, they will visit your profile.

Your website should be a dedicated platform for your product. It should have all the tools available for your business that can effectively educate your audience about your brand and the service you are providing. For this, you need to have an effective marketing strategy so that you can understand the audience you are targeting.

No matter how big or small your business is or what product you are selling, you need to have an online presence to build up customers. The shopping behavior has changed from Boomers to Millennial and Generation Z, these days people want to purchase the thing online rather than going through the hassle of physical shopping.

For this reason, it is important to build up your brand’s website because if you are engaged in direct selling, then your website will act as the leading distribution channel. A brand’s website is the picture of how trustworthy or authentic they are. Even if your brand is your primary distribution channel, it is also a tool for promotion and creates a connection with your customers.

2. Social Media Marketing

Social media is rapidly taking over the world with its new and practical tools that make people’s lives easier and, as the name suggests, social.

According to a statistic report, around 3.94 billion people are active on social media, which is almost double from 2.07 billion users in 2015. The original vision of social media about being a channel for people to build up connections has evolved into more extensive and more effective.

Marketers have started using social media as a tool to advertise their product and build up a connection with your customers. Social media is the most cost-effective and practical way to spread awareness about your brand and build a communication channel with your audience. It can help drive engagement by providing the audience with exciting and informative content. And create a two-way communication platform between your brand and customers.

Remember to use this marketing tool effectively. Social media was designed to build up relationships, so make sure you use the platform for a similar purpose. Social media marketing is not about selling your product to the customers but about creating a connection with your audience and increasing engagement with them to build lifetime customers.

Organizations have reported having increased sale value through social media marketing. According to reports, Instagram Ads have the potential to reach 930 million users shortly. Facebook and Snapchat have also helped increase the sale value of the business. The real surprise comes from TikTok, which has a higher average engagement than both Instagram and Twitter.

3. Email Marketing

Email might come off as a surprise to you as many people think of email as an old-fashioned and outdated marketing method. This all is true, but emails are still a very effective and versatile tool of marketing.

Emails allow personalization and self-regulating marketing methods, and the best thing is that it is not hard on your pockets.

According to the marketing gurus, emails will soon hit rock bottom, but a Hubspot survey says that 91% of the consumers use email. That alone should convince you that email marketing is still an exceptionally effective and fruitful way of marketing. Maintaining email list hygiene is a very important aspect to gain maximum out of your email marketing campaigns.

Emails are not just about online newsletters, it also allows automation and customization according to your brand in order to target the specific audience. Whenever a customer subscribes to your brand through email, you can send them personalized and need-based content according to the situation. This way, you can keep your customers updated with your new offerings and promotions.

Furthermore, customers can use email to send in reviews and feedback. In order to increase your product sales, you need to have good customer service. You can ask your customers to fill out surveys to help you improve your brand and provide you with reviews.

The Survey Maker can be your assistant for creating a well-organized customer service. Create customer feedbacks using various question types and get real-time feedback from your customers. With the help of their feedback you will be able to create a service that will meet all the needs that your target audience can have.

4. Word of Mouth Marketing

People indeed tend to trust other customers more than the brand advertising itself. The audience relies on consumer reviews and ratings.

Will you trust the salesperson who brags about the product more or your friend who tells you about the great features available of a specific brand product? Your friend, right? This is because your friend is a consumer who knows about the pros and cons of the product. For this reason, the audience trusts word of mouth the most.

According to a study, about 92% of consumers trust the reviews of their friends and family more than other advertising methods. This shows how influential and essential word-of-mouth marketing is.

Word of mouth is a free form of advertisement or promotion of your brand, and for this reason, it is the most important one. This form of advertising is carried out by your customers who let other people know about their experience with your brand.

The good thing about this form of marketing is that it does not stop after one person. It continues as a chain reaction. It basically works as a rumor, spreading from one mouth to another.

But remember that this marketing can also backfire on you as it truly depends on how the customer’s experience with your brand went.

In order to gain all the advantages of this type of marketing, you need to create excellent customer service and provide your audience with all their demands. In short, you need to put the needs of your customers as a top priority.

5. Search Engine Optimization Marketing

The most effective and valuable form of marketing channel is search engine optimization. In fact, a whole marketing strategy is based on SEO that helps you increase your website ranking on the search engine result pages.

A high ranking can generate an audience towards your brand and help increase the sale value of your product. Search Engines are the primary source for your brand to be discovered by internet users.

When a customer is looking for something, it is evident that they will go for something with a higher ranking. Standing above your competitors will mean increased chances of driving the audience towards your brand.

About 89,000 Google searches are performed per second. With this many searches being done per second, your brand has a high chance of being discovered by the audience. It is true that people usually engage in searching for entertainment, shopping, and researching different topics. This means that the audience will come across your brand in some way.

In order to increase your Search Engine ranking, keep your content optimized on a regular basis. Make sure you use the right keywords for your brand and provide an accurate meta description for your content.

Key Takeaway

As the marketing channel definition suggests, it is a great way for you to ensure that your product reaches the manufacturing unit to the consumers. Without proper distribution methods, you will not understand how well your product is doing among the consumers.

But it can be overwhelming for you to understand what marketing channel will work best for you. With so many options available and new opportunities coming to the market every day, choosing what digital marketing channels are best for you might be challenging. But the best way to overcome this problem is by understanding how different options work for you.

It is understood that different channels provide you with various benefits, and every channel targets a diverse audience. By using multiple marketing strategies and experimentations, an organization can come up with the most effective marketing strategy that can help you reach your business goals. As your target audience is diverse and spread out, it is always best to use multi-channel marketing to get every single one of them.

Moreover, you need to understand that what works best for the other brands might not work for you as it is a different organization with a different target audience. In order to tackle this, by multi-channel marketing and using the trial and error method with various platforms, see what combination works best for you.

These days it seems that digital technology has a solution for everything. Fortunately, this also includes transactions. There are payment processing tools that manage your company’s transactions and sales without you having to crunch the numbers manually.

So, let’s dive in the Top 10 best payment processing companies!

Source: Pixabay, Digital Payment

Almost 800 million consumers worldwide use non-cash payments as their preferred method of payment. Paying for things through a debit or credit card is easier and faster than paying in cash. This is why it’s essential to provide your customers with the option of paying through a cashless channel.

Consumers no longer carry or prefer paying through cash. Statistics show that 3 out of every ten consumers in America reported not using cash for their day-to-day purchases in a given week.

These are some of the primary reasons why cash is no longer the reigning method of payment globally.

Why Cash No Longer Reigns Supreme

These are the top seven reasons why cashless payments are so compelling for consumers and businesses alike.

1. It’s a Time Saver

You know when you’re standing in line at a grocery store, and the cashier just told you your total bill, and you’re rummaging through your wallet in a blind panic because you can feel angry shoppers getting impatient behind you?

We’ve all been there. Your entire life flashes before your eyes in those few painfully long seconds. When you finally gather the wads of cash to pay, you’re tasked with having to put your change back in your wallet as quickly as possible. Paying through cash isn’t known for being a time-saver. Paying through a card or online, however, is!

Consumers prefer paying through their debit or credit cards because it saves them time and the extra hassle of carrying a certain amount with them at all times. Similarly, processing cash payments is more time-consuming than processing digital payments. Having your transactions processed by a third party saves company time that can be better utilized elsewhere.

2. It’s More Convenient

The time-saving aspect of digital payments already makes them more convenient than cash payments. Additionally, paying for purchases through a debit or credit card is significantly more convenient if you consider online shopping.

Consumers don’t have to be physically present to receive their online orders, if they’ve already paid for them, someone else can receive them for them, or their mail carrier can even drop them at their door.

Source: Pixabay, Credit Card

Moreover, consumers can make payments such as bills and loan repayments from the comfort of their homes without having to hand over cash to the recipients. Gone are the days of going over to the bank to pay your bills. Consumers can do that from handy applications on their smartphones!

3. It’s More Secure

Digital payments are more secure because they eliminate the risks of carrying around cash. There are many scenarios where having a considerable cash reserve at your store or your wallet is dangerous.

Source: Pixabay, Secure Payment

4. It’s Travel-Friendly

Before cashless digital payments became a thing, people had to exchange currency at a money exchange service or bank before traveling to different countries.

Now, paying through a credit or debit card eliminates the hassle of exchanging currency and carrying around a calculated amount of money for travel expenses. Payment processing companies do all the math and financial heavy-lifting when it comes to international transactions!

5. Hygiene

In the past two years, people around the world have become more fixated on human contact due to the Covid-19 pandemic. Contactless payments became mainstream for many countries in 2020 because they limited manual contact between sellers and buyers. While consumers still have to hand over their credit or debit cards to cashiers at stores, paying through online channels eliminates any possibility of a hygiene risk.

6. Reward Programs

This works in favor of both consumers and business owners. Many payment processing companies have reward and loyalty programs within their organization or in collaboration with different brands.

This means consumers have access to unique discounts and special offers if they pay through the payment processing company, giving them the incentive to use the third-party company as well as shop at your business!

Loyalty programs help businesses grow by giving customers incentives to keep coming back, boosting brand loyalty and customer retention. Therefore, opening up a cashless payment channel and partnering up with a payment processing company for a rewards program is an excellent idea!

7. It Leaves a Paper Trail

Most often, cash payments also come with receipts so that you can keep track of your expenses. However, paper receipts can fade, or get misplaced, or go through the dreaded cycle of a washing machine! Cashless payments typically have digital receipts that are sent to your phone or email, or both.

Since all the data is stored online, you can refer back to it whenever you need it. This is excellent if you’re a business owner that has to keep track of every company sale and expense. The data stored online will save you and your team considerable time and reduce possible mix-ups and confusion with company finances.

With payment processing companies doing most of the work for you and sending you digital receipts for every transaction, your bookkeeping work is cut in half.

8. Reduced Days Sales Outstanding (DSO)

Days Sales Outstanding (DSO) represents the days it takes for a company to receive payment for a sale. If you deliver your goods to your customers and your payments are set up to only allow for cash, it probably takes a while for your payments to get to you. The courier company has to process them at their end and send you an accumulated amount after a certain period of time.

This can make your company’s cash flow pretty slow, making your investments back into the company slow as well. Cashless payments mean the money is on a digital ledger. It can be processed and transferred to you faster, typically in a matter of minutes, if not seconds. This speeds up your company’s cash flow and enables you to invest in your company more frequently.

Cashless payments, therefore, reduce the Days Outstanding Sales of your company, speeding up every other process in the company by default.

To summarize, cashless payments have numerous advantages. The good considerably outweighs the bad. Now you may be wondering, what is a payment processing company? And what makes a good payment processing company? And how do you choose the right one for your business? Let’s take a look at what a payment processing company is.

What is a Payment Processing Company?

A payment processing company handles digital payments for your business. It is a third-party channel for your business and sales transactions. Payment processing companies relay financial information back and forth between your customers and your banks to facilitate transactions.

To answer the rest of your questions, here’s a complete breakdown of what constitutes a good payment processing company and our list of the top 10 payment processing companies.

What to Look For in a Payment Processing Company

These are the top five things you need to look for when choosing a payment processing company for your business!

1. PCI Compliant

PCI Data Security Standard or the PCI DSS is a standardized set of quality requirements your payment processor should meet. The PCI Council has laid out an elaborate framework for secure card payments to ensure the utmost security for everyone involved in digital transactions.

Typically, every payment processing service and merchant business needs to fill out and pass the Self-Assessment Questionnaire (SAQ) every year to check if their policies comply with PCI requirements.

A payment processor that is PCI Compliant has measures in place to ensure secure payments for you and your customers, as well as measures to tackle security breaches.

2. eCheck Payments

eCheck payments work similarly to regular check payments. They send the payee’s bank routing number to a secure server to facilitate immediate payments. ACH payments like this facilitate direct deposits for payments such as bills, rent, and loan repayments. Many payment processors have eCheck ACH payments enabled for their customers and clients.

Using Automated Clearing House (ACH) payments for your business will allow you to make direct deposits where necessary, saving time and costs spent on cashing checks in person. So, when you’re choosing a payment processing service for your business, see if they have eCheck payments enabled so your payments can be done faster and your consumers have more options.

3. Security

Since digital payments have become mainstream, you can pay through your credit or debit card practically everywhere. Unfortunately, your personal information and bank credentials are sensitive information that could fall into the wrong hands.

Source: Pixabay, Cybersecurity

To combat credit card fraud and theft, payment processing companies use P2PE (Point-to-Point Encryption) and tokenization to protect their clients and their consumers’ information. P2PE protects credit and debit card information on both ends, hiding the credentials from the seller.

When looking for a payment processing company, make sure you look for one that offers tokenization and P2PE measures to make sure your and your customer’s information is protected.

4. Transparency

It’s important that your chosen payment processing service for offline and online payment processing is as transparent as possible. This means having an extensive database of your business transactions so that nothing is left up to the imagination. In case of confusion or mix-ups, the data can be referred back to.

Additionally, a good payment processor should offer transaction tracking so that you can track every step of the process of payments being made to you. This isn’t a must, it is a good bonus, though!

5. API Integrations

Ideally, your payment processor should have APIs enabled for various integrations that help enhance the user experience. These API plugins can boost the functionality of the payment method frameworks in place on your software or website.

As you can see, there are many things you need to consider before picking the right payment processing platform for your business. Ticking off these five basic factors will ensure that your consumers have a seamless payment experience without any security risks.

It will also ensure that you, as a client of this company, are satisfied with the service you’re paying for. Payment processing is not something to take lightly. There, we recommend carefully considering the setup of a payment processing provider before partnering with them.

You’re probably wondering, where do I find a payment processing company for my business or personal use? Don’t worry, we’ve got you covered! Now that we’ve discussed the characteristics of a good payment processor you need to look out for let’s talk about our top picks for the best offline and online payment processing companies on the market right now.

10 Best Payment Processing Companies

These are the best offline and online payment processing companies that have our stamp of approval to handle your business transactions!

1. PayPal

PayPal is one of the most popular payment processing companies in the world. You’ve probably heard of it or used it, which isn’t a surprise. PayPal is a giant in the digital payment world!

Source: PayPal

PayPal is a ‘digital wallet’ service and is regarded as one of the best in the business. PayPal currently has over 300 million active users globally. PayPal is secure, has no termination fees, has a user-friendly interface, and has APIs integrated to be used with shipping software, accounting applications, and e-commerce sites.

Here are some of PayPal’s best features that make it so compelling for consumers and businesses worldwide!

Features:

• Online payments;
• Barcode scanning;
• Credit card reader/payments;
• Mobile card reader/payments;
• Online invoices;
• Inventory tracking.

Pricing:

PayPal is generally free for customers. They don’t even need to make an account on the platform. For businesses, PayPal charges a fee percentage for every transaction and sale, about 2.9% of each sale goes to PayPal. 

2. National Merchants

National Merchants is another excellent payment processing company. National Merchants handles e-commerce transactions, eChecks, etc. National Merchants also has one of the lowest e-commerce fee rates on the market!

Source: National Merchants

Here are some of National Merchants’ best features.

Features:

• Batch processing;
• Online payments;
• Credit card payments;
• Check-by-Web;
• Quickbooks Integration;
• Billing.

Pricing:

The monthly membership fee for National Merchants is $19.99/month. There are additional fees you’re charged for other services such as risk management.

3. Amazon Pay

Amazon Pay was created by Amazon as an integrated payment processing platform for shoppers on Amazon. Amazon Pay enables users to make payments through their existing credit or debit cards on Amazon and thousands of other Amazon-Pay-accepted sites.

Source: Amazon Pay

Here are some of Amazon Pay’s best features!

Features:

• Digital Wallet integration;
• Credit Card payment;
• Mobile payment;
• E-commerce integration;
• Omnichannel;
• Accounting integration.

Pricing:

Amazon Pay is free for consumers. For businesses, Amazon Pay quotes the pricing for each business according to the brand’s needs.

4. Apple Pay

Apple Pay is a payment processing platform created by Apple Inc. Apple pay works in a unique way. Consumers simply have to hover their iPhone over a payment terminal, press the ‘Home’ button on their smartphone, and voila! Apple stores your card credentials into a database, and you can pay through Apple Pay on hundreds of Apple-Pay-accepted business outlets.

Source: Apple Pay

Here are some of Apple Pay’s best features!

Features:

• Instant payment;
• Real-time payment;
• Billing;
• Manual payment entry;
• Credit and debit card payment;
• Special discounts and coupons.

Pricing:

Apple Pay is free for consumers! For businesses, it comes with the cost of purchasing Apple Pay hardware.

5. Google Pay

Google Play is another great payment processing company created by the digital tech giant Google. Google Pay enables users to make their payments within the app or in-store through a virtual channel.

Source: Google Pay

Here are some of Google Pay’s best features!

Features:

• Credit and debit card payments;
• In-store purchases;
• Mobile payment;
• Send money to family and friends within the US.

Pricing:

Google Pay is free for businesses as well as for commercial use! 

6. Bitcoin

Bitcoin is a digital wallet that allows users to make payments through their credit and debit cards. Here are some of Bitcoin’s best features!

Source: Bitcoin

Features:

• Digital Wallet integration;
• Credit Card payment;
• Two-factor authentication.

Pricing:

Bitcoin is free for consumers and businesses!

7. X-Payments

X-payment is a digital payment processing platform that enables users to make credit card payments. Users can use the X-Payment options available on e-commerce websites to pay through the platform. These are X-Payment’s best features!

Source: X-Payments

Features:

• Credit Card payment;
• Mobile payment;
• E-commerce integration.

Pricing:

X-Payments has various subscription plans that vary in price points depending on the number of transactions processed in a year. The lowest pricing is $49/month, while the highest pricing is $199/month. 

8. Braintree

Braintree is an excellent payment processor that lets you customize your checkout flow as a consumer on the platform. Braintree accommodates 130 forms of currencies across over 40 countries. Here are some of Braintree’s best features!

Source: Braintree

Features:

• Credit Card payment;
• Integrations with PayPal, Venmo, Apple Pay, Google Pay, Samsung Pay and ACH credit cards;
• Customizable checkout experience.

Pricing:

Braintree has a standard charge of 1.9% from each sale and a flat fee of €0.30. Braintree also offers a customizable plan, the price of which depends on which features you avail.

9. Square

Square is a digital payment processor that provides businesses with hardware such as contactless chip readers, magnetic stripe readers, and POS stand, to accept virtual payments from customers. Square also has a ‘Point of Sales’ application for online payments.

Source: Square

Here are some of Square’s best features.

Features:

• Digital invoicing;
• In-app purchases;
• Online payments;
• Credit card payments.

Pricing:

Square comes with the cost of purchasing the additional hardware for the processor. Additionally, 2.9% of each sale goes to Square.

10. GoCardless

GoCardless is a direct debit payment processor that aims to eliminate the hassle of swiping cards in making purchases. GoCardless lets your customers make online payments for their purchases.

Source: GoCardless

These are some of GoCardless’ best features!

Features:

• Online payments;
• Payment status tracking;
• Payment automation;
• Direct debit services.

Pricing:

GoCardless charges 1% and a flat fee of 20 cents on every sale made for your business.

Key Takeaway

Cashless payments have quickly become a mainstream alternative to cash payments. This was our list of the ten best payment processing companies on the market today that we highly recommend you try out.

A brand, however, is much more than that. It is one of your most valuable, if not the most valuable possessions. It is not always simple to define but is usually always simple to perceive. It is a combination of your reputation, identity, and voice that determines how your audience views you.

What Is Organizational Branding?

In other words, organizational branding is the process through which your brand is shaped, nurtured, and developed. 

Your name, logo, tagline, website, colors, collateral, messaging, positioning, visual components, social media, and other outreach channels are just a few of the numerous components that go into it. 

The process of building a company’s brand is constant and evolves as your business does. Additionally, if a company needs a competitive advantage, has changed its objective, or has been in operation for a while, it may be important to rebrand.

Whether or not we are aware of it, branding influences every aspect of our life. A company’s or organization’s brand is essential to its success.

Why Is Organizational Branding Important?

Importance of branding in an organization:

• Recognizability – Customers are more likely to support a company or group they are familiar with, even if their familiarity is minimal. Additionally, they are more inclined to stick with that brand and persuade others to do the same.

• Focus – Your company branding strategy can help you stay focused on your objectives and prevent you from being sidetracked by actions that don’t promote that organizational branding message strategy.

• Grab their attention – Consumers have limited time and are busy. There aren’t many chances for you to grab their attention. Your brand needs to be strong and appealing for them to be drawn in and remember you.

• Standing out – On the worldwide market, competition is intense. Your company or organization needs to stand out from the competition since your target audiences have many options.

• The clarity for your primary audiences – Organizational branding makes it easier for the people who matter to you most to know who you are, what you stand for, and what to anticipate from you. These people include your employees, clients, and supporters.

Organizational branding strongly emphasizes identification and purpose, or who is behind it and why it matters. Whole Foods, Patagonia, Starbucks, Google, Microsoft, Nike, Ikea, and Apple, are well-known organizational branding examples.

What Determines the Success of Organizational Branding

The following factors contribute to a strong organizational branding:

• Uniqueness – Good branding makes your company stand out from the competition.

• Authenticity – Effective branding is genuine. It communicates your group branding and organizational identity to your audience and reinforces it with each engagement, fostering a lasting connection. It confirms that customers will receive the services they require from you.

• Relevance – Your branding should explain how it improves clients’ and supporters’ quality of life.

• Consistency – A strong brand adapts to its audiences’ demands and the times they live in, but it never changes merely for change. Consistency will help your target viewers develop and sustain their relationship with you.

• Audacity – Exceptional brands don’t hesitate to take risks and be authentic. They periodically take calculated risks to obtain an advantage over their rivals.

How Do You Build A Brand Organization?

1. Determine Your Audience

It’s crucial to understand your target audience when establishing your brand.

Think about the products you’ll sell and their target market. 

Try to be specific with your choice of customer. For instance, a business selling pet accessories could concentrate on new dog owners with younger dogs as companions or those who train dogs for competitions rather than just “dog owners.” By selecting a specific niche, you will face less competition.

2. Establish Your Brand Position 

You can gain insight into your brand position by learning as much as you can about your target market. Being an organization that sells high-end, luxurious clothing and is also cost-effective is impossible. You must choose where you will enter the market.

3. Decide on a Company Name

You are aware of your target market and the positioning you want for your brand. It’s now time to choose that important brand name.

One of your brand’s most crucial distinguishing characteristics is this. The ideal name should condense all your customers’ information about you into a single word.

4. Outline the Story of Your Brand

Your brand’s story essentially expresses the “why” behind your company. Every company needs to have a goal. Consider your motivation for starting a company and the potential benefits your offerings may have on consumers’ lives.

5. Decide on Your Brand’s Image

Choosing your brand’s visual identity entails selecting how you’ll make it easier for clients to recognize your business at a glance. What kind of packaging, for instance, do you intend to use for your products? 
When clients place orders from your e-commerce business, how will they be able to recognize your business branding package? What will they see as they browse and search your website for products?

6. Design a Logo

Another crucial component in discovering how to create your brand is your logo. Your logo is one of the first things your customers will know about your brand and your name.

A great logo should have meaning and be simple to comprehend. Apple’s trademark image of an apple with a bite out of it doesn’t need an explanation. Working with a qualified designer to assist you in capturing your visual essence is the greatest method to ensure your logo has the proper impact.

7. Create a Slogan

Although a slogan is an optional step in the brand-building process, it is highly recommended if you want to increase the reach and recognition of your brand. 

Having a catchphrase makes it easier for customers to comprehend what an organization does.

8. Integrate your Brand into Everything

• You must spread your brand now that it has been developed.
• To be remembered, businesses must incorporate their brand into everything they do. 
• The simplest approach to start is by creating a style guide for your staff and freelancers. 
• Make sure every team member knows your brand’s ideal appearance and tone.

What Are The 7 Stages Of The Branding Process?

Stage 1: Building the Brand Team

Creating a brand team is the first step in any successful branding campaign. The individuals that make up the organization build and deploy brands based on imperatives set by the organization’s leadership. 

Launching and sustaining the brand through its early involvement is simpler when an inter-organizational team is assembled to construct it. This team also offers significant information about the organization.

Stage 2: Perform Business Analysis

Designers may begin creating significant solutions once they clearly understand what clients want, their advantages and weaknesses, their competitors, and the environment in which they operate. This could be challenging because communicating the customer’s wants can be challenging.

However, by asking the right questions, designers may assist clients in identifying a brand organizational branding message strategy that fits their corporate objectives.

Mission, competition, and business are the three core themes of business analytics. Designers can gather useful information about these areas using various basic business analysis tools, including target priority, SWOT analysis, PEST analysis, and vision and goal statements. 

These tools aid in establishing conversations about strategic concerns and provide a common language for designers and company owners.

Stage 3: Analyze your Audience

People are the reason a business or organization exists, and they are ultimately responsible for the success or failure of that business or organization on the market.

 The emphasis is on comprehending how brand design inspires viewers as companies use branding for strategic gain. Audience surveys, when combined with business analysis, answer the “who,” “what,” and “why” of brand puzzles.

Stage 4: Develop Brand Positioning

Positioning shows how competitive a brand is. By offering their audience a special value, businesses open up areas of the market they wish to own and maintain. The foundation of the branding process is identifying the organizational differentiating points. The organization’s dedication to the target audience is also influenced by positioning. 

In other words, it establishes the special worth of your audience so you can continuously deliver on that promise. The ability of a company to deliver on its commitments effectively makes or breaks the relationship with its audience.

Stage 5: Establish a Consistent Visual Style and Messaging

Visual design and messaging based on a brand are crucial components of the whole branding process. The brand is drawn to, intrigued by, and persuaded to participate by the visual and linguistic components that communicate its perspective. 
They are the clear embodiment of the brand’s positioning and promises. Brand names, taglines, and brand positioning statements are examples of verbal components. Logos, typography, colors, shapes, and the overall appearance and feel of communication are examples of visual aspects.

Stage 6: Launch and Evaluation of the Brand

Getting your business to adopt the brand positioning, defined messaging, and creative direction is one of the toughest hurdles in putting it into practice. Therefore, it is crucial that the branding process be as collaborative as possible and that all organizational departments take part in setting the organization’s course. 

The basic fact is that people back what they contribute to making. Implementation entails informing an internal audience about the brand’s location and written and visual resources. During this phase, brand education should be conducted in addition to style guidelines and internet access to branded assets.

Stage 7: Maintaining the Brand’s Visual Identity Consistent Over Time

The emphasis should shift from building the brand to preserving it once it has been adopted. As a business grows weary of the same messages and designs, one of the most frequent issues is the deterioration of the brand over time.

 Remember that when a company is experiencing brand weariness, its audience is typically just starting to connect with the brand. A brand is a marathon, not a sprint. Thus, it’s crucial to maintain its healthy path while being mindful of the small changes.

What Are The 4 Steps Of Branding?

1. Recognize How People Perceive Your Brand 

A great brand is built on common knowledge of the purpose of the product or service, including what it does, how it does it, and a variety of other characteristics that are exclusive to your company.

2. Create a Vision

Create a vision for your brand by considering how it will fit into the customers’ lives for your products or services. Additionally, a successful brand will have a vision closely related to its goal.

 A brand vision should explain what the company stands for, its future objectives, and how those objectives relate to the wants and lives of its target market.

3. Define your Values

You don’t have to have distinctive brand values. The ability to truly embody those values, effectively communicate them to the brand’s audience, and evoke a positive response from that audience is what distinguishes successful brands from weak ones.

4. Build your Personality

The personality of your brand should be created to appeal to your intended market. 

While B2B companies may do better with a professional personality that projects the image of a knowledgeable and trustworthy business partner, casual lifestyle brands might project an image that their target audience might want to be friends with.

The Takeaway

A company’s success can be boosted by creating a strong brand. However, your work is not done after creating a strong brand. 

You’ll need to maintain your organization’s effectiveness and probably need to adjust your communication strategies over time. Though the work never ends, long-term brand success will continue to pay off over time.

Worry no more, as with branding Shopify; creating a website or an eCommerce platform is easier. All you need to do is start with a free account, select the theme for it, and later configure it according to your requirements and put up the products. After that, you can start making sales and continue on the road to growth.

Starting a business from scratch and making sure that it is successful is not an easy task. Some make it look like an easy journey, while others struggle. Those who struggle try to look for different tips and tricks to succeed in branding your Shopify store. The online market has a lot of competition, making it a competitive space.

What is Branding?

So, what is branding with examples? While keeping in mind your consumers, you build a distinct identity for your business, followed by a brand logo, mission, vision, visual design, and tone of voice. When you build a brand website, you work on branding Shopify and work towards the design and development of it. For that, you select the color theme, create a logo, and link social media accounts so people can associate themselves with your brand theme.

Source: Pexels.com

How To Build Your Business Name And Brand Identity?

Wondering how to build a brand identity? You can build your business name and brand identity by staying constant with your existing brand identity and rebranding it when needed. You can add visual elements to your brand messaging and use them in advertisements to build a stronger business name and brand identity with customers.

What is Shopify Branding?

Branding on its own is a complex task because the entire process depends on the customers’ response and reaction towards it. Shopify branding is when you build a website, put up your business offerings, and run ads to promote them. You select corporate color themes that the customers can associate with your brand and create a logo and other features linking your branding Shopify store with your multiple social media platforms. This gives customers a different perception of the business and helps shape it.

How Do I Create a Brand On Shopify?

To create a brand on Shopify, here are the steps to look into the following points:

Research and Analysis

Before you start a branding Shopify store, you must thoroughly research who your competitors are, your target audience, and the type of product you plan to sell in your store. For this, you need to make sure that you do a market analysis and see what is working in the market and what a total miss is. Make sure that even before you start the design process, you look into what your competitors have designed and worked on and what you can add to it, so your website stands out more.

You must clearly define and establish your audience and target demographic. The age bracket your customer falls into, where they live, and their areas of interest. Your customer service domain should be sorted, along with your product’s packaging and the delivery process.

Detailed market research is important before you put your product out on the market. You need to understand your product and observe how your competitors market similar products. Are they working on a B2C model (selling directly to consumers), or are they working on a B2B model (business to business directly)?

After thorough market research, you will get many answers to your main concerns, which can help you design your website. Make sure your Shopify store’s branding depends on the customer’s needs and requirements, not your preferences.

Clarity and Consistency

Before you jump right into designing a website, it is important to clarify what needs to be there on the website and the changes you might need to make in the existing layout. Your research will give you that clarity and help you visualize your brand’s personality according to the customers’ perceptions. This clarity will help you in building a distinct brand image.

As you build on your branding Shopify store, there are some tips you need to follow to build on a more consistent brand model. This consistency helps in creating a valuable and reliable brand for the customers.  

What Are the 4 Stages Of Branding?

Following are the four stages of branding that you need to go through to build your company’s identity:

1.      Determine who your target audience is

You need to narrow down your target audience and determine your preferred clients. You can even create a selective client base on the following:

• Consider who will be your buyer based on different factors like gender, age, location, and income bracket. Your audience will vary depending on your target audience for a specific product.
• Use any available sales data you have to observe consumer purchase patterns. This can help you in narrowing down your target audience.
• Make sure you do your thorough research and look into their campaigning strategies to help you plan better.
• Communication is key! Make sure you engage with your audience and hear them out to help you build on your brand appeal.

2.      Position your product and business

You need to be able to separate your product or service from other similar ones in the market. Do thorough research on your competitor and list points of differences and similarities and their marketing strategy. You can use it to your advantage and work on your USP (unique selling point), which will add value to your product or service.

3.      Determine your company’s personality

Not just your product or service but also your target audience helps in determining your company’s personality. Your persona can be fun, active, modern, or trendy, depending on how creative you are with it and how you put it out in the market.

Source: Pexels.com

4.      Choose a logo and slogan

All brands have a specific logo, Shopify brand colors and a successful slogan that helps customers recall and remember your products and services.

• Slogan: A catchy phrase that gives your brand an edge and can be adjusted over the years.
• Logo: An image that instantly connects the customers to the brand. It is suggested to get it made by a professional and revamp it with time.

What Are the 7 Stages Of the Branding Process?

Wondering how to brand your business name? Here are 7 stages of branding Shopify store:

1. Logo

The first thing that customers will notice when they connect with your page is your logo. It needed to be placed properly so that it was visible for them to identify. 

Source: Adobe Stock

The type of logos on the picture above may be relevant for some products but not so much for others. You must decide on the logo placement based on your target audience. Don’t hesitate to put your logo on your branding images.

2. Theme

With its 10 free and 49 paid themes, you can revamp your Shopify store and add new features and outlooks. Different elements add to the usability of the store. Even in terms of application, it’s important to ensure that the brand guidelines are met.

• Fun
• Minimalistic
• Small inventories
• Large inventories
• Grid style
• Big imagery

Source: Pexels.com

Make sure you always pick out the theme and style based on the overall brand personality and don’t forget to add the Shopify theme store ad badge.

3. Typography

Typography sets the brand’s tone and builds on its image, making it an important part of the branding Shopify process. Many different brands put effort into creating their typography, building on this familiarity and recognition. The font in the picture above is fun and inviting.

If you are looking for something catchy, the following example fits perfectly with its vibrant design and product colour scheme.

Source: Adobe Stock

You can look for multiple font types and even purchase an Adobe Typekit font to create unique and exclusive fonts for your brand.

4. Brand Colors

You need to pick a specific color that would work well for your brand, as it lifts the entire website and sets its vibe. You would never pick up dark theme colors for an online baby store but always opt for pastel shades. It’s the vibe and tone of the brand that you set with these brand colors. A mum would not feel great about purchasing baby clothes from a Shopify store with darker theme colors. They would rather go for stores with colors such as the following:

If you are looking to sell food items online, you can dive into the following color palette:

Source: Adobe Stock

You need to check and see the colors different brands use in your market space, depending upon the products they are looking to sell. All your different branding elements need to be consistent throughout the website, from the font, image, headings, and colors.

5. Design Elements

Different design elements add to your brand and help your customers engage better with your website. You can add different features to help your Shopify store look certain. They include a slideshow, parallax, product section, and Instagram feed.

Source: Adobe Stock

 Always ensure you are not overdoing these elements, as it will make it difficult for the users to interact with your website.

6. Images

Adding a contextual image to build on your brand vision is very important. It needs to blend well with the theme and vision of the brand. By following a theme, you can pick out images from the stock libraries to match your theme. Marketers opt for Pavlov’s Dog theory, where you try to invoke different emotions in your potential users and attract them to your site.

Source: Pexels.com

Many websites use this approach with mouth-watering pictures of their food recipes. Halo Coffee, with its slabs of chocolate, invites customers to enjoy its unique blend of flavors with biodegradable coffee pods. Always think about the end customer when trying to market a product or service.

7. Content

It includes both copy and media content. You always need an expert in their field when you want a review written. For example, a food critic can’t comment well on different baby products and vice versa. 

Source: Adobe Stock

Make sure your content is unique and different, as people will be reading through it, and it needs to compel them to buy the product after thoroughly understanding the description of the product. They need to understand what you offer that other brands in your space don’t and what makes you unique.

Even for Google ranking, it is important to have unique content with the right keywords to rank well on the search engine. Unique content will always add value to your website. 

Key Takeaway

Successful marketers always keep an eye on the bigger picture. They don’t want their customers to shop just once and never return. They want to create a lasting impression on their audience, which can only happen with effective branding. 

Give your business a human touch with strong branding. Create experiences that customers can relate to. Stand out from the crowd by using the right branding strategy that keeps your customers engaged and connected to your brand: 

Designing makes you laugh and cry out of frustration, and you have to deal with on and off creative blocks as well, at the cost of ultimately making people laugh. And this is all the more reason why every designer should enjoy good web design memes content every once in a while to have a good time.So in this article, we’re going to discuss the top 20 web design memes for designers. Let’s start!

Top Web Design Memes to Make You Laugh

Creating a winning web design meme is not easy. It may be a hit, but the audience might not receive it the same way as you assume they would. Not all web designer memes are made to make you laugh openly, and some web memes may create awkward situations for the viewer and the creator. 

Following are some of the best examples of web design memes. 

• Hourly Rates for Web Designs 

Designing is more of a creative process; in most cases, it takes hours to complete a perfect design or web memes. In the web designer meme shown above, you can see how the charges per hour vary according to the client’s involvement. If the client wants to micromanage and keep an eye on the designer through every step of the way and offer recommendations on how it should be done, the charges keep increasing per hour, as they should be.

If a client reaches out to a designer to create funny web design, it’s important to understand to give the latter creative space. 

As a creator, many of us have been in a dreaded situation with our clients overlooking our entire creative process. The first and foremost thing to do is to set healthy boundaries with the clients and draw the line where the client understands that they don’t need to be part of the process every step of the way. In the long run, the client respects your boundaries, leaves you to do your magic, and waits patiently for the final results. 

• Keep the design “Above the Fold.”

Have you ever shown your client an email design mockup or a landing page version? The pain is real when they use the phrases like “above the fold” or “make sure they don’t miss on it. These requests are commonly heard by the designer and are perfectly depicted in the funny web design meme below, where the two men are seen crying about losing their head or legs but want to keep both in the frame simultaneously. It is always a tug of war with the client, trying to make them understand that you as a designer know what the audience wants to see and read. The constant state of confusion is relatable to most web designers. Therefore, it made it to our collection of funny web design memes.

• Fixing the work we didn’t do

Keep getting designs to “fix”? Sadly, it’s a common thing for clients to come up to you with web designs to fix, which you didn’t create in the first place. The funny web design memes below depict what the client says to you, bringing you that design. Their reason as to why they want to hire you now is to fix the design because they couldn’t afford to hire you for your services previously. 

As a result, they ultimately end up paying for two designers. Instead of going for a low-cost, cheaper option, it’s best to go for premium quality work in the first go to get your desired work done. This image is one of the hilariously relatable memes about web design. 

• “Something is missing”

“Something is missing.” 

How often do you get to hear this as a web designer?

And how hard is it to hold a straight face when you hear your client say these three words? This puppy is an accurate representation of how you feel at that moment which makes it one of the funniest memes about web design.

But how do you avoid being in such a situation in the first place? 

Don’t jump on and be defensive about your work, but let the client elaborate on what they mean and ask them follow-up questions to understand what seems to be missing. This can help you see the design from a different perspective and lens. Most importantly, ask questions before you start working on the web design. This can save you from such statements; you have clarity on what the client needs and understand what you will provide. These funny web design memes accurately depict how one feels when you hear a client say, “Something is missing.”

• Imagine a world where all sites are responsive.

This still from the movie clearly shows how Woody’s worry and Buzz’s expression of awe and wonder gel together and show what drives the web design meme home.

Designing a responsive website and keeping it up with everyday updates is the ultimate goal of every designer. You have to make updates and changes where necessary continuously.  It’s also important to check the mobile and desktop views of the website and ensure that everything is placed properly and all the CTA buttons are prominent enough for the users. Both views are important for the client and must be considered while finalizing anything. The constant struggle to meet clients’ expectations makes it one of the funniest web design memes Reddit. 

• I want it done by tomorrow or ASAP

Don’t you just laugh but cry internally like the men in the web design memes Reddit when the client sends you to work with the details of its requirements and tells you to get it done by tomorrow? 

How do you handle such situations and such unrealistic expectations of clients? You can’t rush your work on unrealistic timelines unless you are okay with submitting mediocre work to the client.

If they want the work done ASAP, inform them of extra charges and provide them with a realistic timeline that works for the client and you. The timeline and charges should be reasonable enough for the client to agree and not too expensive for you to lose a client. Make sure you don’t rush it and work under stress only to meet the timelines, just like these web design jokes. 

• One does not simply never update a website

It’s common practice to upgrade website design now and then; these updates are important for the client and web designer to keep track of. It is the best decision to create a design and update it from time to time. You don’t want an outdated website to rank low in the SERP as it affects SEO and the overall visibility of the website as well. Constant updates and changes help rank the website higher on the search engine.

Have a list of old clients you’ve worked with on web designs? If you do, you will relate to these web design jokes. 

Reach out to them and see if you can help them make changes where needed. You might find new client leads through them; in some cases, your old clients may be looking to launch an eCommerce business where you can work with them again. 

If you have had good working experience with any of your clients, make sure you reach out to them from time to time and see how you can support them in updates and upgrades. Old clients are easier to work with in most cases than finding newer clients.

• A website is never “Done.”

As a web designer, completing a project always brings pure joy, but is your job done once you’ve designed a website? 

Well, not really. 

Once the design goes for print, there is nothing left to do, and you can’t make any changes either. It is quite easy to edit and revise your work when it comes to web designing or designing screens in general.

Making changes on the backend is easy if you want to edit, change or update any information on the webpage. Sometimes, these changes are minor, while other times, these changes can be as major as changing the entire web layout and design. It’s important for you, as a designer, to be flexible to the needs of the client and make sure you adjust yourself to their requirements.  

• Run your backups first!

Always have a backup for everything you design! 

It’s the first rule of web designing. 

The meme generator is the true depiction of what happens when you update the plugins of your WordPress site. There is a 90% chance that the site will crash because you forgot to run backups first. Once it happens, it’s sure that you will remember to back up all your files for your client’s website. Once you have everything backed up, there is no chance that you’ll lose your site or for it to crash.

• Your website is impossible for me to read on my smartphone

Remember the original Willy Wonka meme? 

This meme generator fits perfectly for this statement. It’s so important to have a user-friendly website that is desktop and mobile fit. If the text is not visible enough or the CTA button is not prominent enough, then it’s of no use. 

The content must be in the right font and along the ADA compliance guidelines. It may take a couple of revisions to get the right version and view for the site, but keep trying before you get it on your end and only then share it with your client. To avoid any ifs and buts post-work delivery, try to provide clarity in brief to the client to ensure they understand how this process works as well. If things don’t work out after the criteria and brief have been made, necessary adjustments.   

The constant struggle makes this meme one of the most relatable designer memes. 

• 11. Just a few more changes….

I think this is the most dreaded phrase you can hear from your client out of all the revisions he wants. It always starts with “I love it” and is followed by a “but it needs a few more tweaks.” 

These are never minor tweaks, but major changes ultimately end in redesigning the entire website. In situations like these, you must ask the client questions to build on and explain what needs more tweaking. That’s what makes it one of the most relatable designer memes. 

What changes are needed? Why do you require these changes? This may impact the overall design and aesthetics. Do you still want me to go forward with it? Start with these questions and ultimately lead to more strategic questions so that you and the client come to a mutual understanding, and along the way, you can convince them that these changes are unnecessary.  

• I’m not a free online tool

I’ve learned never to undercharge any of your clients because then they’ll want you to stick to that rate and not let you charge what you should. There are a lot of free tools and low-cost options if the client wants to pursue those because of a limited budget. With the free tools and low-paid version platforms, almost anyone can put together a website, but whether it works well and achieves the desired goals is another story. 

Sometimes, you and your client are not best suited together, and for situations like these, it’s best to give your input. This can leave a positive impression on the client, and they might ultimately come to you for their concerns in the future. 
If you are tired of being treated like that, lighten up your mood by visiting meme websites for a good laugh. 

• Building a website doesn’t have to be painful

Are there only painful clients, or is it a painful experience to design a website? 

We’re kidding about the first, mostly. As mentioned before, setting boundaries while working with a client is important. You must set a clear process flow of things and have them on board. Moreover, any changes or revisions requiring additional charges should be communicated in the budget beforehand. But in communicating all this, ensure your client doesn’t run away and understands that you will create an amazing web design for them, bringing them customers. This is important if you want to keep coming back to you for any work in the future, as well as upgrades.

Turn to meme websites if you need a break from your work for a while. 

• Web designers, remove these pop-ups!

It makes us laugh at times, as designers, when requests like these come from the client. The angry face funny memes about website design never get old and explain this situation rather perfectly. 

For many, the understanding is limited when it comes to who designs the website and who is responsible for the marketing and advertisement part of it. Having said this, when the user blames web designers for adding pop-ups on the site, the client comes to us with the request to remove these. It’s a battle lost since it’s difficult to make the client understand how things work, but what can be done is that the user experience in terms of these pop-up ads can be made better.

• A few devices to test your site

Amongst the different web design memes, the struggle can be explained from this funny memes about website design, which is the true depiction of the struggles of the web designer. It is one of the design memes only web designers can relate to. Testing different site versions before you lock the final versions in different views is important. Make sure you test the different versions, and they look like you intend them to. 

The meme has a variety of phones from the early 2000s, which points towards the idea that different devices exist in the market, with different site viewing. It is important to make sure the view fits all these different screens.

•  If you have to explain it, it’s not that good

You shouldn’t have to explain your web design to anyone. It should be pretty self-explanatory and easy to understand and navigate, just like internet memes best web design. 

A user’s experience on the website determines if they’ll recommend it to others and, in most cases, come back as customers in the future. A user’s experience is often neglected, which leads to a bad user experience on the website towards the web design. In times like these, it is important to design a user-friendly site that provides a complete user experience to the customers.

It is one of the harsh but quite relatable design memes only web designers understand. 

• When the design mockup doesn’t “work.”

President Obama’s facial expressions represent how you feel when the client tells you that the design just isn’t working. He is the face of some of the most hilarious internet memes best web design.

As a designer, you initially share a mockup version in jpg format to help the client understand the web design, but it, in turn, confuses them even more. How to avoid this confusion, you ask? Go the extra mile and create a prototype to help them understand the plan better. Remember that this addition is an added task and can affect your overall project pricing.

• One day to design and code

This memes best web design internet is quite relatable if you have been creating web designs for a while. 

Sometimes the time to design and code the web design is not that much of a concern for you, but the testing part of the website takes up a major chunk of your time. The web design must lead to an ideal site experience for the visitors, or your time spent working on it goes to waste. This can be a bigger concern to you as a designer than other things. Make sure you work on creating an ideal website experience for your client and their customers.

• Time breakdown of modern web design

A pie helps us better understand the division of work, and this memes best web design internet is a true depiction of how web designers spend their time working. A major chunk of their time is spent making the design work on Internet Explorer, followed by making the overall layout work using CSS before giving in and going with tables. There is a small portion that they spend using all their swear words. Only a small chunk of their time is spent designing something. 

As a designer, this is common, no matter how professional you are or how much experience you have gained over the years. In the end, the breakdown is as shown above in the pie chart which makes it one of the funny internet memes best web. 

• Keep calm and hire a web designer

The last funny internet memes best web related to web design is a classic “Keep Calm” meme. This is for you to share with the clients to remind them that they’ve hired you for your work and to relax and trust you and the process!

Key Takeaway 

Whether freelancer or in-house, web designers have to deal with various frustrating situations in their careers. Unrealistic expectations, limited budget, time constraints, and overdue invoices are just a few of them. 

Every career path has highs and lows, so it’s better not to take their problems to heart. The best way to encounter them is to poke fun at these issues and avoid taking them seriously with web design memes. The above-discussed web design memes will bring a smile to your face and lighten up your situation. 

The monthly statistics for the number of active users on Facebook is approximately 2.98 billion. Facebook, the largest social media platform, is used for personal and business profiles. 

It can be overwhelming managing different Facebook accounts. So, how do you ensure that everything runs successfully? The simple answer to this question is using a Facebook business manager. 

Do you need help with a Facebook business manager? Lucky for you because we are here to help. We got you all sorted! So, what’s in it for you from this guide?

We have a comprehensive step-by-step guide on using Facebook’s business manager. Without further ado, let’s quickly begin!

As a social media manager, you must have used Facebook business manager at some point to manage a client’s or personal business. Facebook users keep growing worldwide.

The monthly statistics for the number of active users on Facebook is approximately 2.98 billion. Facebook, the largest social media platform, is used for personal and business profiles. 

It can be overwhelming managing different Facebook accounts. So, how do you ensure that everything runs successfully? The simple answer to this question is using a Facebook business manager. 

Do you need help with a Facebook business manager? Lucky for you because we are here to help. We got you all sorted! So, what’s in it for you from this guide?

We have a comprehensive step-by-step guide on using Facebook’s business manager. Without further ado, let’s quickly begin!

What is a Facebook Business Manager?

Before we get started with the definition, here’s a screenshot of the Facebook business manager tool. 

From these three words, pretty sure you’re already familiar with Facebook. Can you already tell the terms business and manager?  

In its definition, a Facebook business manager is a central dashboard where you can manage ad accounts, Instagram profiles, business tools, and assets. 

You can also share access rights with your team members based on their roles. Your next question is probably – who uses Facebook business manager?

Whether you are an agency or business, you can use the Facebook business manager. If you’re an agency, you can use it to manage multiple pages for various Facebook profiles.  

Facebook Manager Pricing

Don’t be stressed out about the subscription fee to the Facebook business manager. It is free to create an account. A sigh of relief right there!

However, you will have to include payment options for advertising. That is for Instagram and Facebook ads. We’ll look at the account creation process later in this guide.

Why Should You Use Facebook Business Manager?

Have you used Facebook for Business before? Are you wondering why you need to use it? Here are the reasons why.

1. Controlled Access

As an agency, for instance, you can share access rights with your team members or clients. It is easier to manage different businesses from a central dashboard. 

2. It gives you privacy.

The Facebook business manager helps to separate your personal profile from the business account. This way, even if you have to share access with your team members, they will not view your private page. 

3. Track performance

When you’re managing businesses online, you need to know if they return the expected results. The Facebook business manager helps to keep track of the performance of the ads and pages.

4. Security

Control what your team members can view and what they shouldn’t. For instance, you can control how your team can access the pages without sharing the login credentials.

5. Manage ad campaigns

Businesses and individual profiles are running ads on Facebook. Although you can still run ads from the Facebook profile, the Facebook business manager helps you create different audiences. 

Besides, you can pause non-performing ads. The Facebook business manager has more features that make it easy to manage Facebook profiles.

6. Simple to use

A Facebook business manager is simple to use. It helps you organize your Facebook profiles, market, and advertise. In case of any issues, you can always get support from Facebook. 

Setting Up A Facebook Business Manager

Creating a Facebook business manager account is very easy. By now, you already have an overview of how it works. Our step-by-step guide takes you through how to create an account, add users, and add an account. What you need is the facebook business manager login credentials.

Step 1: Create Facebook business manager account

Assuming you’ve not created your account yet, let’s begin by clicking on business.facebook.com. From the two buttons on the top-right, click on create account. But, make sure that you’re logged in to Facebook first. 

From the popup that appears, enter the correct credentials in each field. That is your business name, name, and email. Once you’re satisfied with the information, click submit.

Next, add more details about your business like, website, address, and country. After you’ve successfully entered the information, click on the submit button.

Next, confirm your email. With that, you will have created a Facebook business manager account.

Step 2: Add Facebook pages

Click on the settings tab to add the Facebook page or multiple pages that you’re currently managing. Next, click go to business settings. On the left side menu, select the pages tab.

There are three ways to go about it. First, if you’re an agency and you do not have access to your client’s page, click the drop-down arrow to select request access to a page. 

Otherwise, you can create a new one or add a page. After adding a page successfully, you can view posts, insights, post engagement, and performance. 

Step 3: Add an Ad account

Ads are a paid method of advertising a business. They help to market a business to your target audience. Hence, you will have to link your ad account to the Facebook business manager. 

From the settings tab, click on the ad account. You can create a new ad account or request access to an existing ad account. The reason why you need an ad account is for advertising. 

Step 4: Add an Instagram account 

If you have an Instagram account, you can connect it to your Facebook business manager. On the left-hand menu on settings, click on Instagram accounts. 

Click on add to get started. Next, click connect your Instagram account, then enter your Instagram credentials. 

Step 5: Add Users 

As an agency or business, you can invite your employees or team members to work with you. From the business manager settings, click on users. 

On the people’s tab, click add. From the popup that appears, add the email address of the users to add and assign a business role. Besides, you can also invite partners or system users to work with you. 

With a Partner, you can share your assets with them or request assets from them. On the Partners tab, click add on either option that you select.

Your partner needs to have an active business manager ID to access your assets. 

How To Add Assets

In Facebook Business manager, you will come across the term assets. Assets are like Facebook pages, Pixels, ad accounts, app, and Instagram accounts.

There are three ways of adding assets – creating a new one, using existing assets, or requesting access. The purpose of including your business assets in your business is to have more control and grow your business. 

Whether you have a personal business or multiple business profiles, a Facebook business manager makes it easy to manage your business from a central platform. 

It gives you more features besides adding an ad account, users, and Instagram account. Let’s look at how to add the various assets.

1. Business Facebook ads manager.

Facebook ads manager is a dashboard for advertisers to run and monitor ads. Advertising is a strategy that businesses use to create awareness and convert more customers. 

To get started, go to business settings and click ad account. You may need to set up your billing method first before. If you’re managing multiple businesses, you can also assign people from this section. 

Once you have successfully set up your ad account, you can now advertise from the Facebook business manager. 

2. Facebook pixel

You need a Facebook pixel to monitor the performance of your marketing strategy. From settings, click on data sources, then select pixels.

Creating a Pixel is easy. Click on add to get started. Enter the name of the Pixel and your website URL. However, the website URL is optional. 

How To Create A Facebook Audience

With the Facebook business manager account, you can advertise and market your business without exiting the dashboard. To create ads, you need to select an appropriate audience. 

You can use a lookalike, custom audience, or saved audience. To create an audience, click on the menu tab, then select audiences. Let’s have a detailed look at three types of audiences. 

1. Lookalike audience

As the name suggests, a lookalike audience is comparable to your existing audience. You use this audience type when you’re advertising through ads. 

If you do not have a lookalike audience already, you will have to create it from the existing audience. From the audience, click on create a lookalike audience. 

Select the audience to create from and include the audience size and location. Once you’re done, click create audience. 

2. Custom Audience

A custom audience is more specific. You create this audience from people who have interacted with your business, clicked on your ads, website, or Facebook page. 

For instance, potential customers check your Instagram page or eCommerce website but do not take action. Having a custom audience helps to convert such clients. 

Here’s how to go about it. From the audience tab, click create a custom audience. You have different options to create a custom audience. You can select from the website traffic, app activity, customer file, and engagement. 

Do you have subscribers from your email list that you want to use? Select the customer file to get started. Select an option that works for you and proceed with the instructions. 

However, if you select website traffic, you will need to install a Facebook pixel. Once you’re done selecting an option that works for you, click create audience. You can use the custom audience to create a lookalike audience. 

3. Saved Audience

A saved audience is simple to create. Before you use one, you have to make inclusions and exclusions. For instance, it can be due to demographics, age, or gender. 

Again, from the Audience tab, click on create a saved audience. What you need to create this type of audience is the audience name, location, and age. 

You can exclude people in a specific location or generate it from a lookalike or custom audience. Once you’ve set up the necessary information that you need, you can click on create audience.

Audience targeting is a success factor in your ads. Therefore, when you run ads, make sure that you select the right audience type from the saved, custom, and lookalike audiences. 

Who Should Use A Facebook Business Manager

Anyone running a business is free to have a Facebook business manager. If you have a small business, you do not necessarily need to have it. 

For instance, you’re selling beauty products, and you do not have a physical store. You’re only marketing on the Facebook and Instagram social media platforms. You can run ads from your pages and manage postings without having a Facebook business account.

But if you’re an agency or a marketer who’s managing several businesses, you definitely need a Facebook business manager. For instance, you can share access rights with members to manage postings, ads, and assets. 

Managing a team can be difficult and time-consuming. To counter this, you need a Facebook business manager. Check out the reasons why:

1. To manage ad accounts. Also, it is easier to check the performance of the ads without having to log out and log in to view various business accounts.
2. To control access to the different business profiles. For instance, you can assign team members specific accounts to manage. That is, create posts and run ads. 
3. When running a business, you want to have a separate account different from your personal page. 
4. To have control and monitor assets from a central dashboard. For example, the apps, Facebook pages, Instagram, Whatsapp, Pixels, and ad accounts. 

Final Verdict

For a beginner, it may seem daunting to use a Facebook business manager. But, it’s easy to use when you have the necessary information. Over 200 million businesses are running businesses on Facebook. 

Using the Facebook business manager makes it easy to manage, advertise and market businesses. The advantages of using it are security, ease of use, and it’s free. 

Also, you can easily switch to a Facebook business manager. If you need help to start using it, our guide takes you through everything you need to know. It is easy to follow for users with no prior experience in using it. 

With social distancing and businesses competing to increase leads, mobile marketing plays a crucial role. Most people spend time on their mobile devices, making it easy to reach a broader target audience. 

If you’re wondering what makes mobile marketing important, today is a lucky day for you. We’ve covered the topic in detail in our comprehensive guide below. 

Let’s find out more!

What Is Mobile Marketing

Sources: Pixabay

Mobile marketing is simply marketing to users who use mobile devices like tablets and phones. It is a multi-channel marketing technique that targets a specific audience. 

With mobile marketing, users have access to timely and location-based information. For example, if you have an app for your eCommerce store, you can send push notifications to a customer anytime and anywhere. 

Mobile marketing can be successful if you use the right strategy. With the rise in mobile users, you can drive leads without extending your marketing budget. 

Mobile ads that appear on your mobile devices are types of mobile marketing. Upon clicking on an ad, you can land on a website, social media pages, email, etc.. 

Mobile Marketing Strategies

The number of mobile phone users continues to grow every day. Most people use the devices as they are not restricted for use like in desktop devices. 

According to statistics, an average user spends 4 hours and 10 minutes on the phone daily. Mobile devices drive 55.7% of the web traffic, while desktops drive 41% of the traffic, and tablets drive 3.5%. 

For a business, adopting mobile marketing helps in engaging customers and converting leads. Lucky for you, there are so many options to use like, MMS, geofencing, and push notification.

Let’s look at each of the strategies.

1. Mobile Push notifications

As a mobile phone user, you must have come across the push notifications several times on your browser or apps. Push notifications are clickable messages that direct you to a specific landing page. 

Marketers use push notifications to communicate an offer, sales alert, reminders, or pass information to the audience. For example, an eCommerce store can promote offers for various products using notifications. 

Push notifications appear on a mobile app and are crucial when creating awareness and converting leads. However, as a marketer, you need to be careful about how you send the messages. 

Avoid sending too many notifications to avoid users having to uninstall the app. For you as a marketer to use push notifications, your audience should have installed your app. 

2. SMS and MMS

Another convenient type of mobile marketing is SMS and multi messaging services (MMS). With SMS, the marketer sends a short message to the target audience, prompting them to take action. 

For example, you can send a short message to your new customers requesting them to take a quick survey after service delivery. On the other hand, an MMS has text, audio, and visuals. 

As a marketer, using MMS and SMS increases engagement. 80% of customers track orders using text messages, while 77% are receptive to businesses sending messages. 

So, why should you not be open to sending messages to your customers? MMS and SMS are not new to both customers and marketers. Using messages as a mobile marketing strategy can help to drive leads to your business. 

In addition to sending messages, ensure that you leave a link to your preferred landing page. 

3. Location-based mobile marketing

An example of location-based marketing is geofencing. Let’s look at an example. Have you been to the airport, and seconds later, you have a notification from Uber with ride discounts or other transport-related information?

Now, this is where location-based marketing on mobile phones applies. Another example is with Starbucks and Burger King. The two companies have set specific addresses. If you’re near the location, you receive a notification with information about them.

It can be an offer, the day’s menu, discounts, among other relevant details. Geofencing can be successful if you manage to do it right. Customers are likely to convert, especially if you have an enticing offer. Also, ensure that you have the relevant CTAs and links that prompt a user to take action.

4. Mobile App marketing

The Covid 19 pandemic has led to a significant change in how people request services. There has been more mobile apps downloads between 2020 and 2021. 

Most people spend a lot of time on their mobile phones. For example, they could be accessing social apps like Instagram, Facebook, or even browsing for services. 

In 2020, over 204 billion apps were downloaded, which was approximately a 6% increase from the previous year. Google play store was leading with a higher app download as compared to the Apple App Store. 

The increase in app downloads has led to marketers using the platforms for mobile marketing and sales. Based on your customer’s buying cycle, you can advertise products on the app to let them know that you have other products they can consider buying. 

To attract mobile users to view and click, you can use videos, banners, images, and text. Your audience may end up converting or walking to your store for purchasing. 

5. In-game marketing

Most smartphone users have already installed game apps on their mobile phones. You can advertise new game features, pricing, and coupons. You can use video ads, banner ads or display ads to attract clicks without losing your customers. 

6. Social media marketing

Social media marketing works for all business types. Whether you’re in B2B or B2C, social media helps to reach a wider audience. How often do you come across ads on your Instagram, Facebook Business Manager, or Linked In apps?

With Instagram, you can monetize the app and start making money from it. You can use shoppable posts that direct users to the website or a specific offer page. 

With over 3.96 billion users on social networks, you can generate leads and increase sales by marketing on the platforms. The number is yet to rise as more people continue to access social pages on mobile devices. 

As a marketer, you need to take advantage of a large number of mobile users and ensure that you reach a broad audience. If it gets too overwhelming then you may also consider talking to a marketing coach to help you ride the tide.

Mobile Marketing Tips To Drive Leads

From the mobile marketing definition, it’s clear that marketers can reach their target audience without using smartphones and tablet devices. 

But, how do you drive leads through mobile marketing? With the right mobile marketing tips, you can create awareness and convert customers to your business. 

Before you implement mobile marketing, here’s what you need to know beforehand:

1. Have a mobile-responsive website

Before you run your website, make sure that it displays on all mobile devices. Your website should adjust to the various screen sizes. With the Google mobile-friendly test tool, you can run a test to check if your site is responsive. 

An unresponsive website does not attract clicks. Smartphone users surpass desktop users and by far. To be specific, According to Oberlo, mobile phones generate 56.75% of web traffic.  

As you design your website, ensure that you’re using a mobile responsive theme. Otherwise, you will end up losing traffic. 

2. Optimize content for mobile screens

Another tip to have in mind when creating content is to optimize it for smaller screens. That is, the content should be visible and easy to view on mobile devices. 

Mobile marketing has a higher conversion rate, considering most people use mobile phones. If you’re creating content for small screens, make sure you test it on mobile devices before publishing.

For example, check how the headlines and fonts appear on the screen. Remember, a desktop view will always be different from the mobile display. 

3. Design a mobile app that represents your brand

Mobile marketing aims at capturing an audience that uses mobile devices like smartphones and tablets. Designing an app for your brand helps to stand out from the competition and drive leads. 

If you’re in eCommerce, a mobile app can attract downloads and sales. You can run ads on the app, offer discounts and publish relevant information on the app. 

4. Send short, precise messages. 

MMS and SMS are types of mobile marketing. It’s not common for anyone to miss a brand message as most people have their mobile devices at hand. 

It’s easier to get a reply from your customers through text than using other forms or messaging like emails. Messages have a higher engagement rate and are easier to personalize. 

With an SMS, you can write a short, captivating message, then attach a link, offer, or promotion for your customers. 

5. Make use of Geofencing

With mobile marketing, you have multiple strategies to make use of to drive leads. Geofencing is a successful strategy that businesses are adopting to use. 

For example, if you’re running a restaurant, you can set the location within specific geographical boundaries. When your customers are within the area, your ads display the latest information like meals and offers.

Geofencing relies on technology like GPS and RFID. You’re more likely to win potential customers using geofencing. 

6. Your website should be easy to navigate.

Having a simple, easy-to-navigate website is a bonus when attracting leads. Most people will leave your site if they cannot find what they are looking for with a few clicks. 

If it’s an eCommerce site, the product and checkout pages should be close to the homepage. Remember, you’re targeting people who are using mobile devices, which translates to a smaller screen. 

Site navigation is part of SEO. It should be easy for anyone to use your site with just a few clicks. You can also look for website design inspirations to have ideas of how to go about your site.

7. Optimize your site for speed

A website should take about 2-3 seconds to display. Otherwise, your customers will bounce off. Website speed is not for desktop websites only.

You can use Google’s speed insights to check the performance of your site on mobile devices. However, this does not mean that you ignore website speed on desktop devices. Make sure that your website loads faster on all devices.

8. Implement mobile marketing Ads 

Mobile marketing can also use ads. Your ads can appear on search results based on the user’s search query. 

Ads are more targeted as compared to organic posts. Paid ads have the potential to reach prospecting customers who are likely to convert. 

The benefit of using mobile ads is that you can test various CTAs like call extensions. When the user clicks on the ad, they can make a call to the specific ad owner. 

For example, you can sponsor a Google ad on the day’s menu and include a CTA with your restaurant’s contacts. That way, it increases the chances of customers making calls and requesting a delivery. 

9. Create a Listing on Google My Business.

Google my business works for both desktop and mobile devices. With Google my Business, you include the basic information about your business. 

Although not limited to the list, you can include your address, location, contact information, and direction. Besides, your customers can check the reviews before making a decision. 

When a user searches the internet, your business may appear on the search results. Since the information is easy to view, more users can end up converting.

10. Have user-friendly landing pages

What do you want your customers to see when they click on your landing page? Here’s a tip on how to drive leads and convert customers with a landing page. 

If you have new products that you want to create awareness of, attach the link to the specific page. That is, if the product page is your landing page, then do not leave a link to your contact or home page. 

A user-friendly landing page is easy to navigate, has the appropriate information that matches the ad, and has the necessary CTAs. 

11. Market through social media apps

Mobile marketing is diverse. You can use various apps like Facebook, Instagram, and Whatsapp. As most people are currently using social media, the platforms have a higher engagement and conversion rate. 

With social media, you can run organic posts as well as paid ads. When you’re creating social media posts, ensure they are captivating enough to attract clicks and engagement. 

12. Multi-channel marketing

Earlier on, when we were defining mobile marketing, we mentioned the word multi-channel. It means that you’re marketing in more than one channel. 

That is, you can use push notifications, SMS, MMS, social media, and videos to reach your target audience. As a business, you need to be diverse to maximize traffic and attract leads. Besides, it helps you market to an untapped audience. 

13. Create awareness through apps and messages

Discounts and offers attract customers to make a purchase. You can send personalized messages to your customers and let them know that you have specific product offers. 

You can also have discounts and offers for new customers who download your app. It’s easier to convert such clients and let them know that you value them. 

It also encourages your customers to read your messages. However, make sure that you do not spam your customer’s inbox with promotional messages. 

14. Optimize your ads to increase downloads

Similar to how marketers optimize content for users and search engines, you also need to optimize your app to maximize downloads. For example, if you have an app like HoneyApp that boosts sales and maximizes revenue, you will have to optimize it for downloads. 

You can make sure that the logo is visible and attractive to the eye. Besides, you can list the essential features for people to know what to expect from the app.

Benefits of Mobile Marketing

By now, you can list a few benefits of mobile marketing. So, what is in for you when using mobile marketing:

1. It is timely and drives engagement – if you’re sending a short message to your customers through MMS and SMS, you’re able to reach their inbox at any time. Hence, it is convenient;
2. Cost-effective – mobile ads are cheaper compared to other forms of marketing;
3. You can use location-based marketing to drive leads and convert potential customers;
4. Mobile marketing is fast. You can send messages to your customers about an offer and increase sales within minutes;
5. Mobile marketing reaches a broader audience. Most people currently own a smartphone. Therefore, if you’re relying on SMS and MMS, you’re likely to convert more people. 

Wrap Up

Mobile marketing is a successful form of online marketing that attracts leads to your business. With our guide, you can implement a type of mobile marketing that works for you and your audience. 

Make sure that you have a mobile-friendly website that is easy to navigate. Before you begin, start by identifying who your target audience is, what appeals to them, and then follow the tips above. 

Mobile marketing helps to create awareness, generate leads and convert customers. Are you ready to implement mobile marketing in your business?

What is Inbound Marketing?

Inbound marketing is a term that is used to describe a marketing strategy that focuses on getting customers to come to you, rather than you going to them. In other words, it’s about being found by potential customers, rather than seeking them out.

There are a number of different ways to achieve this, but some common methods include SEO (search engine optimization), content marketing, social media marketing, and email marketing.

Inbound marketing can be an extremely effective way to grow your business, as it allows you to build relationships with potential customers before they even make a purchase. This can result in higher customer satisfaction and loyalty rates, as well as increased sales and revenue for your business.

Inbound Marketing Case Studies

There are a lot of great case studies out there. But which ones are the best? And how can you learn from them?

In this blog post, we’ll take a look at five inbound marketing case studies that we think are particularly instructive. We’ll examine what made them successful, and what lessons they offer for other marketers.

1. The Moz Blog

The Moz blog is one of the most popular marketing blogs on the web, and it’s also one of the most effective inbound marketing machines in operation. In a nutshell, the secret to its success is content: specifically, high-quality content that is interesting, informative, and useful to its target audience.

The Moz team doesn’t just write about the latest marketing news and trends; they also provide actionable tips and advice on how to implement them. This combination of news, analysis, and advice has made the Moz blog a go-to resource for thousands of marketers looking to improve their craft.

2. HubSpot’s Sales Blog

HubSpot is well-known as a leading provider of inbound marketing software. But it’s also an excellent example of how to use inbound marketing to sell more stuff.

The Benefits of Inbound Marketing

If you’re looking for a more efficient and effective way to market your business, inbound marketing may be the answer. Inbound marketing is a strategy that focuses on creating and distributing content that is relevant to your target audience. By providing valuable information, you can attract new customers and convert them into leads.

There are many benefits of inbound marketing:

1. Increased website traffic.

2. More qualified leads.

3. Improved brand awareness and visibility.

4. Greater ROI.

The Different Types of Inbound Marketing Strategies

Content Marketing: Content marketing is all about creating valuable, relevant, and engaging content that your target audience will want to consume. This could be in the form of blog posts, eBooks, infofgraphics, webinars, or even just helpful articles. The key is to produce content that is helpful and informative, without being too salesy.

SEO:  SEO, or search engine optimization, is another important inbound marketing strategy. SEO involves optimizing your website and your content for the search engines so that you can rank higher in the search results pages. This will help you get more visibility and traffic from potential customers who are searching for businesses like yours online.

Social Media Marketing: Social media marketing is all about using social media platforms like Facebook, Twitter, LinkedIn, and Instagram to connect with potential and current customers. You can use social media to share your content, engage with your audience, answer questions, and build relationships.

Email Marketing: Email marketing is another great way to reach out to potential and current customers. With email marketing, you can send out targeted emails with special offers, coupons, or even just helpful information. Email marketing can be a great way to nurture leads and drive conversions.

As you can see, there are a number of different inbound marketing strategies that you can use to attract customers and grow your business. The best way to see success is to use a combination of two or more of these strategies.

Implementing an Inbound Marketing Strategy

Assuming you have a product or service that you want to market to people, inbound marketing is one of the best ways to do it. Inbound marketing is all about creating content that draws people in and gets them interested in what you have to offer. It’s a way to build relationships with potential customers and create a positive reputation for your business.

There are a few key components to an effective inbound marketing strategy:

– Creating great content: This could be anything from blog posts and articles to ebooks and infographics. The goal is to create something that people will find valuable and want to share.

– Optimizing your website: Make sure your website is designed for lead conversion with clear calls-to-action and easy navigation.

– Promoting your content: Get the word out about your great content through social media, email marketing, and other channels.

– Analyzing and tweaking: Always be testing and optimizing your inbound marketing strategy for better results.

The first step in implementing an inbound marketing strategy is to create great content. This could be anything from blog posts and articles to ebooks and infographics. The goal is to create something that people will find valuable and The next step is to optimize your website for lead conversion. This means making sure your website has clear calls-to-action and easy navigation.

Once your website is optimized, you need to start promoting your content. The best way to do this is through social media, email marketing, and other channels.

Finally, you need to analyze and tweak your inbound marketing strategy on a regular basis. This will help you get better results over time.

Conclusion

Inbound marketing is an effective way to reach your target audience without spending a lot of money on advertising. By creating content that is interesting and relevant to your audience, you can attract attention and build trust with potential customers. Once you have a relationship with them, you can then start selling your products or services. While it takes some time and effort to get started, inbound marketing can be a great way to grow your business.

Importance of web design is the main role in achieving goals, it helps you create a visually appealing and user-friendly site that will be more likely to draw in visitors from all over the internet.

What is a Web Design?

Web design is the process of planning, designing, and creating a website. A website is a digital representation of a company, organizations, or individual’s brand that can be accessed by the general public. The goal of web design is to create an engaging and visually pleasing experience for the user. This can be accomplished through the use of colors, typography, images, animations, and interactive features. Web design can also help promote your company or product by providing customers with easy access to information and services.

Importance of Web design

There are many reasons why web design is important. First and foremost, a well-designed website can drive traffic to your business. Websites with strong design elements tend to perform better on search engine results pages (SERPs). In fact, studies have shown that websites with well-designed layouts can increase traffic by as much as 400%. That’s not all though; a well-designed website also has the potential to boost sales. Studies have shown that websites with attractive layouts are more likely to convert visitors into customers. This means that web design can have a major impact on your bottom line!

So What Makes a Good Web Design?

A good web design should be :

– Eye-catching

– User-friendly

– Fun and engaging

– Informative

– Professional

– Versatile

There are many different factors that go into making a good web design. Some of the more important considerations include:

– Structure & Navigation: A web design should be easy to navigate, with clear and concise structure. Navigation should be intuitive and efficient, so that users can easily find what they’re looking for.

– Graphics &Text: Graphics and typography should be well-coordinated and appealing, without being too flashy or gaudy. In addition, text should be easy to read and formatted correctly.

– Functionality: Websites should function properly on all devices (PCs, phones, tablets), with correct markup and coding. Additionally, features like forms and social media integration should be seamless and easy to use.

– Loading Time: Websites should load quickly without sacrificing quality or functionality. This is especially important when dealing with busy online shoppers who have a lot of other things to do.

What are the Benefits of Having a Good Web Design?

There are many benefits to having a good web design, including increasing traffic and boosting sales. A well-designed website can attract potential customers from all over the world, making it an essential part of any business’ marketing strategy. It can also help your business stand out from the competition, making it easier for people to find and buy what you offer.

A well-designed website is also easy to navigate. Users can easily find the information they need, whether they are looking for product information, pricing information, or customer testimonials. In addition, a well-designed website makes it easy for people to contact you directly. If they have any questions about your product or service, they can easily find the answers on your website. Finally, a good web design can boost your online presence and help you get found when people are searching for information about your business or product.

The Different Types of Web Designs

When it comes to web design, there are a few different types that you can choose from. Whether you want a website that’s easy to navigate for your visitors or one that’s more visually appealing, there are several different types of designs to choose from.

Here are the three main types of web designs:

1. Clean and Simple Web Designs

This type of design is perfect for sites that are meant for informational purposes only. It features simple pages with no animations or graphics, and usually uses a limited color palette. This type of design is ideal for small businesses or blogs that don’t need a lot of visual appeal.

2. Custom Web Designs

Custom web designs are perfect for businesses that need a more detailed look but don’t have the time or resources to create their own website from scratch. They typically use more graphics and animations, as well as different colors and fonts, which can make them more visually appealing. Custom web designs can also be used for larger businesses that want a sophisticated look but don’t want to spend a lot of money on customizing their site.

3. E-Commerce Websites

E-commerce websites are typically designed with a more modern look and feel, featuring sleek pages with high-quality graphics and animations. They’re often used by businesses that sell products online, and they’re perfect for sites that need to look professional and easy to use.

Which ever route you choose, make sure you have a clear idea of what you want your website to look like before you start designing it. Once you know what you want, it’s easier to find the right ecommerce web design agency to help you create the perfect site.

The Top Rules for Creating a Good Landing Page

There are many factors that go into creating a successful website, but one of the most important is design. A well-designed site will increase traffic and boost sales. Here are some tips for designing a winning landing page:

1. Use Clear and Concise Graphics

Your landing page should be easy to understand, and your graphics should be simple and easy to read. You don’t want visitors to spend time trying to figure out what you’re trying to say, you want them to click on your ads right away!

2. Use Useful Navigation Links

Make sure your navigation is easy to use, with links that lead directly to the information you want your visitors to see. Keep your page clutter-free by using clear labels and concise text.

3. Offer Helpful Information in a Quick Format

Your landing page should be easy to navigate, so visitors can get the information they need in a quick format. Make sure all of your information is easily accessible without having to scroll down or leave the page.

4. Use Eye-Catching Ads and Graphics

Your ads should be eye-catching, so they’ll draw the visitor’s attention right away. Use bright colors and graphics that will rouse interest.

5. Offer a Free Trial or Discount

Many visitors will want to see what you have to offer before they make a decision. Give away a free trial or discount so that potential customers can try out your product or service first.

Conclusion

Business owners know that web design is important for a few reasons: it can increase traffic to their site, boost sales, and create a more professional appearance. In this article, we explored these benefits in more detail and offer some tips on how to improve your website’s overall design. So whether you’re just starting out or you’re looking to take your business to the next level, consider investing in good web design!